Marketing Analytics Lead

Texas Shield; Georgia; On-site; USD 110,000 - 150,000; Full time

Job summary

US LawShield seeks a Marketing Analytics Lead to shape how we measure, understand, and optimize marketing performance. You will partner with Marketing leadership to build scalable reporting, attribution, and measurement capabilities.

You’ll own dashboards across channels, define KPIs, and translate data into insights that influence strategy and investment. This role sits at the intersection of Marketing and BI, driving growth from Georgia.

Qualifications

• 5+ years in marketing analytics, BI, or data analytics.
• Advanced SQL skills.
• Strong Power BI, Tableau, Looker Studio, or similar BI experience.
• Hands-on experience with marketing attribution, lead lifecycle analysis, and CRM reporting.
• Experience building KPI frameworks and analytics capabilities.
• Strong understanding of multi-channel marketing measurement.
• Excellent communication and data storytelling skills.
• Ability to work independently and turn ambiguous business questions into actionable insights.

Responsibilities

• Build executive-level marketing dashboards and reporting in Power BI.
• Define KPIs and measurement frameworks across the marketing funnel.
• Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI.
• Develop multi-channel marketing attribution and performance measurement.
• Build lead lifecycle and CRM-driven reporting from lead through membership.
• Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels.
• Identify growth opportunities through funnel, segmentation, and customer behavior analysis.
• Translate complex data into clear recommendations that influence marketing strategy and investment.

Skills

Marketing analytics

BI

SQL

Power BI

Tableau

Looker Studio

CRM reporting

KPI frameworks

Data storytelling

Independence

Tools

Salesforce

SQL

Power BI

Tableau

Looker Studio

Google Analytics 4

Google Ads

Meta Ads

Marketing automation platforms

Job description

US LawShield is hiring our first dedicated Marketing Analytics Lead to help build and shape how we measure, understand, and optimize marketing performance. This role sits at the intersection of Marketing and Business Intelligence, serving as the primary analytics partner to Marketing leadership while building scalable reporting, attribution, and measurement capabilities.

What You’ll Own

• Build executive-level marketing dashboards and reporting in Power BI
• Define KPIs and measurement frameworks across the marketing funnel
• Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI
• Develop multi-channel marketing attribution and performance measurement
• Build lead lifecycle and CRM-driven reporting from lead through membership
• Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels
• Identify growth opportunities through funnel, segmentation, and customer behavior analysis
• Translate complex data into clear recommendations that influence marketing strategy and investment

What We’re Looking For

• 5+ years in marketing analytics, BI, or data analytics
• Advanced SQL skills
• Strong Power BI, Tableau, Looker Studio, or similar BI experience
• Hands-on experience with marketing attribution, lead lifecycle analysis, and CRM reporting
• Experience building KPI frameworks and analytics capabilities - not just maintaining existing reports
• Strong understanding of multi-channel marketing measurement
• Excellent communication and data storytelling skills
• Ability to work independently and turn ambiguous business questions into actionable insights

Our Environment

You’ll work across technologies and data sources including Power BI, Salesforce, SQL, Google Analytics 4, Google Ads, Meta Ads, marketing automation platforms, and enterprise reporting systems.

Experience with subscription or membership businesses, insurance, legal services, or other regulated industries is a plus.

Why This Role?

This isn’t a traditional reporting role. You’ll be the first dedicated marketing analytics hire at US LawShield, with the opportunity to help establish the frameworks, dashboards, attribution models, and analytical capabilities that Marketing uses to make decisions.

If you enjoy building analytics capabilities from the ground up and want your work to directly influence growth strategy and marketing investment, we’d like to hear from you.