Marketing Analytics Lead for AI-Driven Growth

Clay Labs; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Clay is seeking a Marketing Analyst to be the connective tissue between data models, insight and strategy. You’ll own reporting, metrics, and insights that drive clarity on how our marketing efforts are performing.

You’ll work in a pod with marketing / sales leadership, analytics engineering, GTM Engineering and strategic finance. You’ll surface deep insights, build dbt models, and obsesses over what makes Clay’s marketing efforts successful.

Qualifications

• 5+ years of analytics experience, with 3+ in marketing analytics at a high growth SAAS.
• Proven ability to translate data into actions that drive business impact.
• Strong SQL proficiency (Python a plus) and experience with large data sets.
• Deep understanding of the marketing funnel from acquisition to retention.
• Cross-functional collaboration with marketing, sales, ops, and analytics engineering.
• Ability to build dashboards and visualizations with BI tools.

Responsibilities

• Own the health of the top-of-funnel reporting and lead flow, identify leaks, and drive fixes with GTM Engineering and marketing.
• Diagnose gaps between intended and actual funnel behavior and quantify impact of fixes.
• Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) for day-to-day action.
• Ensure data models and funnel logic accurately reflect business operations with Analytics Engineering.
• Serve as the connector between systems builders and data model owners, translating findings into improvements.
• Feed funnel data and channel diagnostics into attribution and goaling work led by Strategic Finance and GTM leadership.
• Provide actionable insights into campaign and channel performance to influence in-flight decisions.

Skills

Analytics

Marketing analytics

SQL

Python

BI tools

Cross-functional collaboration

Data storytelling

dbt modeling

Tools

Streamlit

Hex

Sigma

dbt

Job description

Clay is seeking a Marketing Analyst to be the connective tissue between data models, insight and strategy. You’ll own reporting, metrics, and insights that drive clarity on how our marketing efforts are performing.

You’ll work in a pod with marketing / sales leadership, analytics engineering, GTM Engineering and strategic finance. You’ll surface deep insights, build dbt models, and obsesses over what makes Clay’s marketing efforts successful.