Marketing Analytics & Funnel Insights Lead

Clay; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Clay is seeking a Marketing Analyst to connect data models, insights, and strategy. You will own reporting, metrics, and insights that clarify performance of our marketing efforts.

You’ll collaborate with marketing leadership, analytics engineering, and strategic finance to surface deep insights and build dbt models. You will translate data into actionable improvements, build dashboards with BI tooling, and contribute to go-to-market planning with cross-functional teams.

Qualifications

• 5+ years of analytics experience, with 3+ years in marketing analytics at a high growth SAAS company.
• Proven ability to translate data into actions that drive business impact.
• Highly proficient in SQL (ideally Python too); experience with large, complex data sets.
• Deep understanding of the marketing funnel from acquisition to retention.

Responsibilities

• Own the health of the top-of-funnel reporting and lead flow end-to-end.
• Diagnose gaps between intended and actual funnel behavior and quantify impact of fixes.
• Build operational reporting, alerts, and dashboards for day-to-day action.
• Ensure data models and funnel logic reflect how the business operates; collaborate with Analytics Engineering.
• Serve as interface between GTM Engineering and Analytics Engineering to improve pipelines.

Skills

SQL

Python

Marketing analytics

Data storytelling

Tools

Streamlit

Hex

Sigma

Job description

Clay is seeking a Marketing Analyst to connect data models, insights, and strategy. You will own reporting, metrics, and insights that clarify performance of our marketing efforts.

You’ll collaborate with marketing leadership, analytics engineering, and strategic finance to surface deep insights and build dbt models. You will translate data into actionable improvements, build dashboards with BI tooling, and contribute to go-to-market planning with cross-functional teams.