Marketing Analytics Lead — Dermatology Launch

Allergan; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

AbbVie seeks an Associate Director, Marketing Analytics to lead the Rinvoq Vitiligo & Alopecia analytics program in the US. You will drive the analytic plan, deliver insights, and guide optimization across national and sub-national levels.

Responsibilities include building KPIs/ROI, working with finance for planning, and coordinating with external partners to advance modeling capabilities. Strong leadership and pharma analytics experience are required.

Qualifications

• 8-10 years of quantitative sales/marketing analytics experience.
• Pharma/BioTech industry experience strongly preferred.
• Strong analytical reasoning and business acumen; creative problem solving.

Responsibilities

• Lead US Rinvoq Vitiligo & Alopecia analytics team to execute the analytic plan.
• Develop promotional investment strategies and KPI/ROI measurements.
• Collaborate with cross-functional teams to inform brand strategy and forecasting.
• Manage external partners to enhance modeling and analytics efforts.

Skills

Analytical thinking

Business acumen

Problem solving

Machine learning

Advanced analytics

Communication skills

Vendor management

Cross-functional collaboration

Project management

Education

Bachelor's degree

Master’s degree

Tools

IQVIA data

SHS Data

Xponent

Job description

AbbVie seeks an Associate Director, Marketing Analytics to lead the Rinvoq Vitiligo & Alopecia analytics program in the US. You will drive the analytic plan, deliver insights, and guide optimization across national and sub-national levels.

Responsibilities include building KPIs/ROI, working with finance for planning, and coordinating with external partners to advance modeling capabilities. Strong leadership and pharma analytics experience are required.