Marketing Analytics Lead for Rinvoq Launch

AbbVie; Mettawa (IL); On-site; USD 150,000 - 210,000; Full time

Job summary

AbbVie is seeking an Associate Director of Marketing Analytics for Rinvoq Vitiligo & Alopecia launches in the US. The role leads the Analytics team to translate physician and patient insights into actions that strengthen subnational performance and inform brand strategy.

The ideal candidate combines 8–10 years in pharma analytics with expertise in ML methods, IQVIA data, and cross-functional collaboration to drive investment decisions and forecast accuracy.

Qualifications

• Bachelor’s degree in business/quantitative field; Master’s preferred.
• 8–10 years of quantitative sales/marketing analytics experience; pharma/biotech preferred.
• Strong analytical and problem-solving skills; knowledge of analytics/machine learning methods.

Responsibilities

• Develop promotional investment strategies and optimize marketing impact.
• Define KPIs and ROI metrics for channels and campaigns.
• Collaborate with finance for forecasting and annual/long-range planning.
• Analyze sub-national drivers of performance across channels and customers.
• Build and apply advanced analytical models with focus on reliability and validity.
• Lead and coach a diverse analytics team and drive business insights.
• Partner with cross-functional teams to deliver integrated analytics.
• Oversee contract support and external analytics suppliers.

Skills

Marketing Analytics

Machine Learning

Data Analysis

Cross-functional Leadership

Communication & Influence

Education

Bachelor’s Degree in Business Administration/Statistics/Economics

Master’s Degree preferred

Tools

IQVIA/SHS Data

Xponent

NPA

Job description

AbbVie is seeking an Associate Director of Marketing Analytics for Rinvoq Vitiligo & Alopecia launches in the US. The role leads the Analytics team to translate physician and patient insights into actions that strengthen subnational performance and inform brand strategy.

The ideal candidate combines 8–10 years in pharma analytics with expertise in ML methods, IQVIA data, and cross-functional collaboration to drive investment decisions and forecast accuracy.