Associate Director, Marketing Analytics

Allergan; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

AbbVie seeks an Associate Director, Marketing Analytics to lead the Rinvoq Vitiligo & Alopecia analytics program in the US. You will drive the analytic plan, deliver insights, and guide optimization across national and sub-national levels.

Responsibilities include building KPIs/ROI, working with finance for planning, and coordinating with external partners to advance modeling capabilities. Strong leadership and pharma analytics experience are required.

Qualifications

• 8-10 years of quantitative sales/marketing analytics experience.
• Pharma/BioTech industry experience strongly preferred.
• Strong analytical reasoning and business acumen; creative problem solving.

Responsibilities

• Lead US Rinvoq Vitiligo & Alopecia analytics team to execute the analytic plan.
• Develop promotional investment strategies and KPI/ROI measurements.
• Collaborate with cross-functional teams to inform brand strategy and forecasting.
• Manage external partners to enhance modeling and analytics efforts.

Skills

Analytical thinking

Business acumen

Problem solving

Machine learning

Advanced analytics

Communication skills

Vendor management

Cross-functional collaboration

Project management

Education

Bachelor's degree

Master’s degree

Tools

IQVIA data

SHS Data

Xponent

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs for Dermatology Rinvoq new launch indications - Vitiligo & Alopecia. The individual will be responsible for pulling through brand strategy and tactics at a national and sub-national level.

This position’s primary objectives: Lead the US Rinvoq Vitiligo & Alopecia Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Major Responsibilities

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications

• Bachelor’s Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master’s Degree preferred.
• 8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within in the Pharma/BioTech industry is strongly preferred.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc)
• Deep hands-on expertise in current analytical methods & tools (including machine learning)
• Advanced communication and influencing skills
• Advanced agility, project management and prioritization skills
• Advanced vendor management skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• High motivation, strong work-ethic and positive attitude while working under tight timelines

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at thetimeofthis posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographiclocation,andwemay ultimately pay more or less than the posted range. This range may bemodified in thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.Theamountandavailabilityof anybonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremains in the Company'ssoleandabsolutediscretion unless and until paid andmay bemodified at the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html