Associate Director, Marketing Analytics — Launch Insights Leader

SmartRecruiters, Inc.; Mettawa (IL); On-site; USD 161,000 - 269,000; Full time

Job summary

AbbVie is seeking an Associate Director of Marketing Analytics to develop and deploy analytic solutions for Rinvoq's Vitiligo and Alopecia launch indications. Lead the US Rinvoq Analytics team to translate physician and patient data into actionable insights and strategic recommendations at national and sub-national levels.

The role involves building KPIs, ROI models, and forecasting inputs; collaborating with marketing, finance, and commercial teams; leveraging ML methods and external data

Qualifications

• Bachelor’s degree in Business Administration, Statistics or Economics; marketing/sales/quant analysis focus.
• 8–10 years of quantitative sales/marketing analytics experience; pharma/biotech preferred.
• Strong analytical reasoning, business acumen, and creative problem solving.
• Experience with IQVIA/SHS data and specialty pharmacy data.
• Hands-on expertise in analytical methods and machine learning.
• Excellent communication and influencing skills.
• Good agility, project management and prioritization.
• Ability to collaborate in a matrixed organization.
• Highly motivated with a proactive attitude under tight timelines.

Responsibilities

• Develop promotional investment strategies and optimize performance.
• Define near-term KPIs and long-term ROI for channels.
• Partner with FP&A for forecasting and annual/long-range planning.
• Analyze sub-national drivers of cross-brand performance.
• Build and coach a high-performing analytics team.
• Collaborate with cross-functional partners for integrated analytics.
• Lead contract support and external suppliers for modeling.

Skills

Analytical thinking

Business acumen

Problem solving

Communication & influencing

Project management

Collaboration in matrix

Motivation & resilience

Agility

Machine Learning

Education

Bachelor’s degree in Business Admin / Statistics / Economics

Master’s degree preferred

Tools

IQVIA/SHS Sales Data

Specialty pharmacy data

Analytical methods & tools (ML)

Job description

AbbVie is seeking an Associate Director of Marketing Analytics to develop and deploy analytic solutions for Rinvoq's Vitiligo and Alopecia launch indications. Lead the US Rinvoq Analytics team to translate physician and patient data into actionable insights and strategic recommendations at national and sub-national levels.

The role involves building KPIs, ROI models, and forecasting inputs; collaborating with marketing, finance, and commercial teams; leveraging ML methods and external data