Marketing Analytics Manager: Strategy & Insights Leader

Las Vegas Convention and Visitors Authority; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

The Las Vegas Convention and Visitors Authority seeks a Manager of Marketing Analytics to lead analytics across the marketing ecosystem—web, search, social, advertising, PR, and content initiatives—and translate data into actionable recommendations for leadership.

The role requires advanced analytical skills, cross‑channel measurement expertise, and the ability to present executive insights and drive data‑informed decisions with internal teams and partners.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field, OR a high school diploma plus 4 years of additional equivalent experience.
• 3+ years of experience in marketing analytics with demonstrated success across platforms and channels to drive business growth.
• Advanced analytical skills and experience translating raw data into practical business insights.
• Experience assessing cross-channel marketing performance, including how channels influence one another, contribution, and incrementality.
• Experience presenting analysis and recommendations to executive and nontechnical audiences.
• Hands-on experience with marketing analytics platforms, such as Sprinklr, Emplifi, Muck Rack, Google Analytics, Profound, and Google Search Console.
• Experience using data warehouses, such as Snowflake, and SQL to query, validate, and analyze data directly.
• Practical experience using AI and agentic tools to improve analytics and reporting workflows.
• Strong written communication, organization, attention to detail, and commitment to accurate, evidence-based decision-making; knowledge of SEO, SEM, social media metrics, and the effect of AI-driven search on marketing measurement.

Responsibilities

• Analyze data across the marketing ecosystem to identify trends, opportunities, and insights that inform strategic decisions.
• Turn complex analysis into clear, actionable recommendations that improve performance across channels.
• Build and maintain automated dashboards, reporting, data pipelines, and analyses using AI tools where appropriate to reduce manual effort and enhance insight.
• Evaluate data sources and methodologies, identify gaps, and recommend improvements that strengthen the accuracy and depth of marketing insights.
• Partner with internal teams and external agencies to improve data-informed decisions and strategic execution.
• Analyze how channels influence one another and evaluate contribution and incrementality to guide marketing effort and investment.
• Establish consistent metric definitions, benchmarks, and measurement standards across teams, platforms, and agency partners.
• Synthesize marketing performance into clear executive insights on what is working, what is not, and what action to take.
• Present recommendations to senior leadership, including tradeoffs, confidence levels, and expected impact; proactively raise material findings when the data warrants.

Skills

SQL

Analytics

Cross-channel measurement

Executive communication

Education

Bachelor’s degree in Marketing or related field

High school diploma + 4 years experience

Tools

Sprinklr

Emplifi

Muck Rack

Google Analytics

Profound

Google Search Console

Snowflake

SQL

Job description

The Las Vegas Convention and Visitors Authority seeks a Manager of Marketing Analytics to lead analytics across the marketing ecosystem—web, search, social, advertising, PR, and content initiatives—and translate data into actionable recommendations for leadership.

The role requires advanced analytical skills, cross‑channel measurement expertise, and the ability to present executive insights and drive data‑informed decisions with internal teams and partners.