Marketing Analytics Lead: AI-Driven Insights & Reporting

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Tuition Reimbursement

Paid Time Off

Job summary

The Freeman Company (TFC) Brands in Dallas, TX is seeking a Manager of Marketing Analytics to join their Marketing Operations team. This role is pivotal in connecting data across various marketing channels and platforms, ensuring effective reporting that drives strategic insights.

The ideal candidate will have 8+ years of experience in marketing analytics and be proficient with tools like Salesforce and Google Analytics 4. This position offers a hybrid work schedule and competitive benefits including medical insurance and paid time off.

Qualifications

• Minimum of 8 years of experience in a related field.
• Strong working knowledge of digital media platforms.
• Expert in automation tools and UTM management.

Responsibilities

• Create and maintain reporting frameworks across marketing channels.
• Ensure data integrity and accurate reporting.
• Develop dashboards that reflect real-time marketing performance.

Skills

Marketing Analytics

Data Synthesis

CRM Knowledge

AI Tool Proficiency

Communication Skills

Education

8+ years in Marketing Analytics

Experience with BI tools

Tools

Google Analytics 4

Salesforce

Marketo

Power BI

Job description

The Freeman Company (TFC) Brands in Dallas, TX is seeking a Manager of Marketing Analytics to join their Marketing Operations team. This role is pivotal in connecting data across various marketing channels and platforms, ensuring effective reporting that drives strategic insights.

The ideal candidate will have 8+ years of experience in marketing analytics and be proficient with tools like Salesforce and Google Analytics 4. This position offers a hybrid work schedule and competitive benefits including medical insurance and paid time off.