Marketing Analytics Lead: Acquisition & Segmentation

Compunnel, Inc.; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading marketing analytics firm in New York is seeking an experienced Marketing Analytics Lead to drive strategic analytics across acquisition, lifecycle, and segmentation for clients. You will lead a high-performing team to implement effective marketing measurement frameworks. The ideal candidate has 10+ years of experience in marketing analytics, deep knowledge of digital channels, and strong leadership skills in a fast-paced environment.

Qualifications

• 10+ years of experience in marketing analytics, growth analytics, or digital marketing data science.
• Deep understanding of digital channels and associated KPIs.
• Strong communication and storytelling skills to bridge insights with business strategy.

Responsibilities

• Develop and execute marketing analytics strategy across channels.
• Lead a team of analysts and data scientists.
• Build measurement frameworks for customer insights.

Skills

Marketing analytics

Digital marketing data science

Attribution models

Data integration

Team leadership

Education

Advanced degree in Quantitative Marketing, Data Science, Statistics, Economics

Tools

Salesforce Marketing Cloud

Power BI

AWS

SQL Server

Job description

A leading marketing analytics firm in New York is seeking an experienced Marketing Analytics Lead to drive strategic analytics across acquisition, lifecycle, and segmentation for clients. You will lead a high-performing team to implement effective marketing measurement frameworks. The ideal candidate has 10+ years of experience in marketing analytics, deep knowledge of digital channels, and strong leadership skills in a fast-paced environment.