Marketing Analytics & Insights Lead

Louisiana State University; Baton Rouge (LA); On-site; USD 65,000 - 105,000; Full time

Job summary

Louisiana State University is seeking a Manager of Marketing Analytics & Insights to advance data-driven decision making for LSU Online & Continuing Education. You will develop analytics frameworks, reporting systems, and performance insights to understand campaigns, channels, and enrollment funnel.

Collaborate with marketing leadership and cross-functional teams to ensure data accuracy and actionable insights.

Qualifications

• Bachelor's degree with 3 years of experience.
• Experience in marketing analytics or performance reporting.
• SQL querying across multiple systems.
• Dashboard creation and recurring reports.
• Attention to data accuracy.

Responsibilities

• Oversee marketing performance reporting across campaigns, channels and partnerships.
• Lead analysis of channel, program, and campaign performance.
• Maintain dashboards and reporting tools (Marketing Intelligence/Datorama, Tableau, Salesforce, Excel).
• Ensure reports are accurate and aligned to KPI definitions.
• Provide data inputs to support optimization recommendations.

Skills

SQL

Marketing analytics

Dashboard development

Data accuracy

Campaign performance

Education

Bachelor's degree

Master's degree

Tools

Marketing Intelligence

Datorama

Tableau

Salesforce

Excel

Job description

Louisiana State University is seeking a Manager of Marketing Analytics & Insights to advance data-driven decision making for LSU Online & Continuing Education. You will develop analytics frameworks, reporting systems, and performance insights to understand campaigns, channels, and enrollment funnel.

Collaborate with marketing leadership and cross-functional teams to ensure data accuracy and actionable insights.