Manager of Marketing Analytics

Louisiana State University; Baton Rouge (LA); On-site; USD 65,000 - 105,000; Full time

Job summary

Louisiana State University is seeking a Manager of Marketing Analytics & Insights to advance data-driven decision making for LSU Online & Continuing Education. You will develop analytics frameworks, reporting systems, and performance insights to understand campaigns, channels, and enrollment funnel.

Collaborate with marketing leadership and cross-functional teams to ensure data accuracy and actionable insights.

Qualifications

• Bachelor's degree with 3 years of experience.
• Experience in marketing analytics or performance reporting.
• SQL querying across multiple systems.
• Dashboard creation and recurring reports.
• Attention to data accuracy.

Responsibilities

• Oversee marketing performance reporting across campaigns, channels and partnerships.
• Lead analysis of channel, program, and campaign performance.
• Maintain dashboards and reporting tools (Marketing Intelligence/Datorama, Tableau, Salesforce, Excel).
• Ensure reports are accurate and aligned to KPI definitions.
• Provide data inputs to support optimization recommendations.

Skills

SQL

Marketing analytics

Dashboard development

Data accuracy

Campaign performance

Education

Bachelor's degree

Master's degree

Tools

Marketing Intelligence

Datorama

Tableau

Salesforce

Excel

Job description

Position Type

Professional / Unclassified

Department

LSUAM Online - M&R - Marketing - DM - Media Management

Work Location

United Plaza XII

Pay Grade

Professional

Job Description

The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. This role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel. Working closely with marketing leadership and cross-functional teams, this role ensures marketing data is accurate, well-interpreted, and effectively used to support ongoing optimization and operational planning within established marketing strategy and performance goals.

Job Responsibilities

Marketing Performance Reporting & Execution (40%)

• Oversee the development and maintenance of recurring marketing performance reporting across campaigns, channels, and partnerships (Examples: Paid Media, automated outreach campaigns, website traffic and performance)
• Lead analysis of channel, program, and campaign performance
• Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams (current tools: Marketing Intelligence/Datorama, Tableau, and Salesforce, and Excel)
• Ensure reports are accurate, timely, and aligned to agreed-upon KPI definitions

Funnel & Conversion Analysis (25%)

• Evaluate performance across the marketing funnel (lead → application → enrollment)
• Support cohort-based and program-level analyses to understand enrollment outcomes
• Interpret funnel performance data to highlight conversion trends, drop-off points, and opportunities for improvement
• Provide data inputs and insights to support optimization recommendations led by the Associate Director

Data Quality, Validation & Governance Support (20%)

• Ensure the integrity and reliability of marketing and enrollment data by monitoring data quality and resolving reporting discrepancies
• Validate metrics, reconcile discrepancies, and troubleshoot reporting issues
• Maintain documentation for metrics definitions, dashboards, and recurring reports
• Partner with internal teams to improve data completeness, accuracy, and consistency
• Support cross-functional alignment by translating analytics requirements, definitions, and reporting outputs between Marketing & Partnerships and other teams across the organization.

Stakeholder Support & Analytical Consultation (10%)

• Serve as an analytics resource to marketing and partnership teams by providing insights and consultation on performance
• Translate complex data into clear insights and recommendations for non-technical stakeholders
• Support leadership meetings and presentations with data and reporting outputs
• Act as a reliable point of contact for day-to-day analytics needs

Process Improvement & Automation (5%)

• Identify opportunities to automate recurring reports and reduce manual effort
• Support enhancements to analytics workflows, tools, and reporting processes
• Assist in testing and rolling out improvements to analytics infrastructure
• Other duties as assigned

Minimum Qualifications

Bachelor's degree with 3 years of experience

Specific Experience

• Demonstrated experience in marketing analytics or performance reporting
• Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems
• Strong proficiency in analyzing marketing and campaign performance data
• Experience building dashboards and recurring reports
• Strong attention to detail and data accuracy

Preferred Qualifications

Master's degree with 8 years of experience

Specific Experience

• Experience in higher education, enterprise marketing, or large-scale digital advertising
• Familiarity with CRM and marketing platforms (e.g., Salesforce, marketing automation, advertising platforms)
• Experience working with multi-channel digital marketing data
• Comfort working with large datasets and reconciling data across systems

Additional Requirements

Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.

Skills Needed

• Artistic Vision
• Audience Engagement
• Brand Stewardship
• Collaboration
• Communication
• Content Development
• Detail-Oriented
• Project Management

Additional Position Information

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits

LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

LSU is an Equal Opportunity Employer.

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

For questions or concerns regarding the status of your application or salary ranges, please contact Maryann Rowland at [e-mail]

For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email [e-mail].