Manager of Marketing Analytics

Louisiana State University and Agricultural and Mechanical College; United States; Presencial; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Louisiana State University is seeking a Manager of Marketing Analytics to advance data-driven marketing across LSU Online programs. You will build analytics frameworks, dashboards, and insights to track campaigns, channels, and enrollment funnel.

You will partner with marketing leadership to ensure data integrity, translate findings for non-technical stakeholders, and drive continuous optimization through reporting and automation.

Qualificações

• Bachelor's degree with 3 years of experience.
• Experience in marketing analytics or performance reporting.
• Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems.
• Strong proficiency in analyzing marketing and campaign performance data.
• Experience building dashboards and recurring reports.
• Strong attention to data accuracy.

Responsabilidades

• Oversee recurring marketing performance reporting across campaigns, channels, and partnerships.
• Lead analysis of channel, program, and campaign performance.
• Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams (current tools: Salesforce, Marketing Intelligence/Datorama, Tableau, and Excel).
• Ensure reports are accurate, timely, and aligned to KPI definitions.
• Evaluate performance across the marketing funnel (lead > application > enrollment).
• Provide data inputs and insights to support optimization recommendations.

Conhecimentos

SQL

Marketing analytics

Dashboarding

Data interpretation

Attention to detail

Formação académica

Bachelor's degree

Ferramentas

Salesforce

Marketing Intelligence

Datorama

Tableau

Excel

Descrição da oferta de emprego

Manager of Marketing Analytics

Position Type: Professional / Unclassified

Department: LSUAM Online - M&R - Marketing - DM - Media Management (Maryann Rowland (00070507))

Work Location: United Plaza XII

Pay Grade: Professional

Job Description

The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. This role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel. Working closely with marketing leadership and cross-functional teams, this role ensures marketing data is accurate, well-interpreted, and effectively used to support ongoing optimization and operational planning within established marketing strategy and performance goals.

Marketing Performance Reporting & Execution (40%)

• Oversee the development and maintenance of recurring marketing performance reporting across campaigns, channels, and partnerships (Examples: Paid Media, automated outreach campaigns, website traffic and performance)
• Lead analysis of channel, program, and campaign performance
• Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams (current tools: Marketing Intelligence/Datorama, Tableau, and Salesforce, and Excel)
• Ensure reports are accurate, timely, and aligned to agreed-upon KPI definitions

Funnel & Conversion Analysis (25%)

• Evaluate performance across the marketing funnel (lead > application > enrollment)
• Support cohort-based and program-level analyses to understand enrollment outcomes
• Interpret funnel performance data to highlight conversion trends, drop-off points, and opportunities for improvement
• Provide data inputs and insights to support optimization recommendations led by the Associate Director Data Quality, Validation & Governance Support (20%)

Support Data Quality, Validation & Governance Support (20%)

• Ensure the integrity and reliability of marketing and enrollment data by monitoring data quality and resolving reporting discrepancies
• Validate metrics, reconcile discrepancies, and troubleshoot reporting issues
• Maintain documentation for metrics definitions, dashboards, and recurring reports
• Partner with internal teams to improve data completeness, accuracy, and consistency
• Support cross-functional alignment by translating analytics requirements, definitions, and reporting outputs between Marketing & Partnerships and other teams across the organization

Stakeholder Support & Analytical Consultation (10%)

• Serve as an analytics resource to marketing and partnership teams by providing insights and consultation on performance
• Translate complex data into clear insights and recommendations for non-technical stakeholders
• Support leadership meetings and presentations with data and reporting outputs
• Act as a reliable point of contact for day-to-day analytics needs

Process Improvement & Automation (5%)

• Identify opportunities to automate recurring reports and reduce manual effort
• Support enhancements to analytics workflows, tools, and reporting processes
• Assist in testing and rolling out improvements to analytics infrastructure
• Other duties as assigned

Minimum Qualifications

• Bachelor's degree with 3 years of experience
• Demonstrated experience in marketing analytics or performance reporting
• Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems
• Strong proficiency in analyzing marketing and campaign performance data
• Experience building dashboards and recurring reports
• Strong attention to detail and data accuracy
• LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications

• Master's degree with 8 years of experience
• Experience in higher education, enterprise marketing, or large-scale digital advertising
• Familiarity with CRM and marketing platforms (e.g., Salesforce, marketing automation, advertising platforms)
• Experience working with multi-channel digital marketing data
• Comfort working with large datasets and reconciling data across systems

Additional Requirements

Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.

Additional Position Information

• Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
• Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
• Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University's partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
• Essential Position (Y/N): LSU is an Equal Opportunity Employer.

Posting Date: October 29, 2026

Closing Date (Open Until Filled if No Date Specified): November 12, 2026

Skills Needed

• Artistic Vision
• Audience Engagement
• Brand Stewardship
• Collaboration
• Communication
• Content Development
• Detail-Oriented
• Project Management

Preferred Skills

• Experience in higher education, enterprise marketing, or large-scale digital advertising
• Familiarity with CRM and marketing platforms (e.g., Salesforce, marketing automation, advertising platforms)
• Experience working with multi-channel digital marketing data
• Comfort working with large datasets and reconciling data across systems

LSU includes institutions, facilities and programs in each of Louisiana’s 64 parishes, and its campuses stretch the length of the state from New Orleans to Shreveport. Each institution plays a vital role in preparing students to incorporate new knowledge and technologies into their daily lives.

Louisiana’s Flagship University is a land-, sea- and space-grant institution with academic programs in all areas of science, engineering, humanities, arts and social sciences. The University comprises of nine institutions: Louisiana State University and Agricultural and Mechanical College (“LSU”), the premier flagship university for the state, which include the Paul M. Hebert Law Center and the School of Veterinary Medicine Louisiana State University at Alexandria Louisiana State University at Eunice Louisiana State University at Shreveport LSU Health Sciences Center – New Orleans LSU Health Science Center – Shreveport The Health Care Services Division Louisiana State University Agricultural Center Pennington Biomedical Research Center Any other college, university, school, institution, or program now or hereafter under the supervision and management of the Board of Supervisors of Louisiana State University and Agricultural and Mechanical College.

In implementing its mission, LSU is committed to: Offering a broad array of undergraduate degree programs and extensive graduate research opportunities designed to attract and educate highly qualified undergraduate and graduate students; Employing faculty who are excellent teacher‑scholars, nationally competitive in research and creative activities, and who contribute to a world‑class knowledge base that is transferable to educational, professional, cultural, and economic enterprises; and Using its extensive resources to solve economic, environmental, and social challenges.