Marketing Analytics & Executive Support Manager

Del Mar College - Corporate Services; Corpus Christi (TX); On-site; USD 53,000 - 82,000; Full time

Job summary

Del Mar College is seeking a Marketing Analytics & Executive Support Manager to partner with the Vice President of Communication & Marketing, blending executive administrative duties with data-driven performance reporting. This role synthesizes departmental data into actionable dashboards to track workloads, evaluate campaigns, and inform strategic decisions.

It also oversees daily division operations, including calendars, budgeting, procurement, and office support for efficient functioning.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or related field.
• Five (5) years of experience in a marketing analyst or executive-level administrative operations role.
• Excel is required; strong MS Office skills including Outlook, Word and PowerPoint.
• Experience analyzing data and producing data-driven reports.
• Experience handling confidential executive communications, calendar coordination, travel logistics, and routine administrative management.
• Strong written, verbal, and communication skills with ability to explain complex data clearly.
• High emotional intelligence, discretion, and diplomacy when liaising with executives and stakeholders.

Responsibilities

• Utilize analytics systems to track department projects and workloads.
• Create dashboards and metrics to identify trends and optimize resources.
• Aggregate, clean, and analyze marketing data across channels.
• Develop dashboards to visualize key metrics for leadership.
• Manage calendars, inboxes, travel, and executive assistant tasks.
• Oversee College Relations Office operations and procurement duties.
• Assist with overall departmental budget management and expense reporting.

Skills

Data analytics

Dashboard reporting

Executive support

Calendar management

Budget administration

Travel logistics

Communication skills

Advanced Excel

Education

Bachelor’s degree

Master’s degree

Tools

MS Outlook

Word

PowerPoint

Excel

Job description

Position Information

Posting Number S1270 This position is open to Open to All Applicants

Job Title Marketing Analytics & Executive Support Manager

Department College Relations

Position Type Exempt Employment Status Full-Time-Staff Salary $52,772.00 - $81,800.00

Open Date 10/07/2026 Close Date 10/22/2026 Open Until Filled No

Position Summary Information

Job Description Summary

The Marketing Analytics & Executive Support Manager serves as an operational and analytical support partner to the Vice President of Communication & Marketing, blending executive administrative support with data-driven performance reporting.

This role synthesizes departmental data into actionable dashboards to track team workloads, evaluate campaign effectiveness, and inform strategic decisions. Simultaneously, the Manager oversees daily division operations, including calendar/scheduling, budget tracking, procurement, and office support to ensure peak organizational efficiency.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a closely related field.
• Five (5) years of experience in a marketing analyst or executive-level administrative operations role.
• Excellent Microsoft Office skills including MS Outlook, Word and PowerPoint (advanced Microsoft Excel skills required).
• Experience analyzing data and producing detailed data-driven reports.
• Experience handling confidential executive communications, calendar coordination, travel logistics, and routine administrative management.
• Exceptional written, verbal, and communication skills with a proven ability to communicate complex data clearly to various audiences.
• High emotional intelligence, discretion, and diplomacy when liaising with executive leadership, internal teams, and external stakeholders.

Required Job Knowledge, Skills, Abilities

• Microsoft Office skills including MS Outlook, Word and PowerPoint (advanced Microsoft Excel skills required).
• Ability to analyze complex datasets and produce detailed data-driven reports and dashboards.
• Ability to provide executive support including calendar coordination, office management, expense reconciliation, and budget administration and tracking.

Preferred Qualifications

• Master’s degree in Business Administration, Marketing, Data Analytics or a closely related field.
• Experience working in higher education or a complex organization environment.

Special Instructions to Applicants

This is a security-sensitive position. Employment resulting from this advertisement is subject to federal laws requiring verification of identity and authorization to work in the United States. Employment is contingent upon the successful completion of a criminal background check and reference checks. The College reserves the right to cancel, extend, or otherwise modify recruitment actions. Del Mar College is an Equal Opportunity Employer. Upon request, reasonable accommodations will be provided to qualified individuals with disabilities throughout the application process. Del Mar College supports veteran employment and provides consideration to qualified veterans consistent with Texas law. This position is not eligible for employment visa sponsorship now or in the future.

Our Culture

Del Mar College is committed to fostering a culture aligned with The Viking Way, which emphasizes respect, integrity, collaboration, accountability, and a commitment to excellence. Employees are expected to contribute to a positive work environment by demonstrating professionalism, supporting colleagues and students, and engaging in continuous learning and development. In support of the College’s Strategic Plan 2024–2029, Guiding Star III: Cultivate, all employees are encouraged to actively participate in opportunities that promote personal and professional growth, advance a culture of belonging, and strengthen the College’s ability to serve its students and community.

Job Duties

WORKLOAD ANALYTICS

Utilize project management and analytics systems to track department projects, monitor staff workload distribution, and generate performance reports.

Establish dashboards and operational metrics to identify trends, optimize team resource allocation, and provide actionable insights for decision-making.

MARKETING ANALYTICS

Aggregate, clean, and analyze marketing and communications campaign data from multiple channels and platforms to assess performance and effectiveness.

Build and maintain intuitive dashboards and reports to visualize key metrics, providing leadership with actionable insights to optimize future communication strategies and marketing campaigns.

ADMINISTRATIVE SUPPORT

Serves as the primary administrative point of contact for the Vice President of Communication & Marketing by proactively managing calendars, monitoring and triaging inbox communications, handling routine inquiries, and executing core executive assistant functions.

OFFICE OPERATIONS

Oversees College Relations Office operations and administrative management support.

Duties include, but are not limited to, facilitating purchases, ordering supplies and equipment, coordinating travel, processing expense reconciliations, and managing facility maintenance requests.

BUDGETS & EXPENSES

Assist the Vice President with overall departmental budget management, including tracking accounts, processing complex requisitions, reconciling credit card expenses, and generating regular spending and encumbrance reports.