Marketing Analytics Engineer II: Drive Data-Driven Growth

generac; Waukesha (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Generac is seeking an Analytics Engineer II, Marketing to blend data science with engineering. You will work on media performance measurement, attribution, consumer behavior modeling, and KPI reporting to deliver actionable insights and inform strategy.

The role collaborates with data engineering and business teams to improve data infrastructure and provide analytics solutions that drive business outcomes, requiring strong SQL/Python skills and knowledge of marketing analytics best practices.

Qualifications

• Bachelor's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or a related field is required.
• 2+ years of experience in data analytics, business intelligence, or marketing analytics.
• Experience in media mix modeling, multi-touch attribution, incrementality testing, and A/B testing.
• Advanced proficiency in SQL and/or Python.
• Strong skills in PowerBI and Excel for dashboard creation and reporting.
• Familiarity with data modeling, ETL pipelines, and cloud-based platforms such as Databricks.
• Ability to manipulate and analyze unstructured data.
• Analytical & soft skills: strong problem-solving, statistical, and modeling abilities.
• Ability to communicate complex analytical findings to non-technical audiences.

Responsibilities

• Collaboration with data engineering and business stakeholders to define analytical requirements and design data pipelines and models.
• Design, develop, and optimize dashboards and reporting frameworks for marketing analytics and KPI monitoring.
• Prepare and clean structured and unstructured data across multiple sources for unified insights.
• Develop, deploy, and maintain statistical and predictive models using machine learning techniques.
• Define and refine marketing performance metrics aligned with business goals.
• Provide user training and documentation to promote self-service analytics.

Skills

Statistical analysis

Data modeling

Problem solving

Communication of analytical findings

Education

Bachelor's degree in Data Science / CS / Statistics / Marketing Analytics

Tools

SQL

Python

PowerBI

Excel

Databricks

Job description

Generac is seeking an Analytics Engineer II, Marketing to blend data science with engineering. You will work on media performance measurement, attribution, consumer behavior modeling, and KPI reporting to deliver actionable insights and inform strategy.

The role collaborates with data engineering and business teams to improve data infrastructure and provide analytics solutions that drive business outcomes, requiring strong SQL/Python skills and knowledge of marketing analytics best practices.