Marketing Analytics Engineer II: Data-Driven Insights

Generac Power Systems Inc; North Prairie (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Generac Power Systems Inc. seeks an Analytics Engineer II in Marketing to drive analytics across media performance, attribution, and consumer behavior modeling.

You will build scalable data pipelines, dashboards, and predictive models in collaboration with data engineering and business stakeholders. The role requires a Bachelor’s degree, 2+ years in data analytics, strong SQL/Python, Power BI and Excel, and experience with Databricks and ETL processes.

Qualifications

• Bachelor’s degree in a relevant field required.
• 2+ years of experience in data analytics or marketing analytics.
• Experience with media mix modeling, attribution, and A/B testing is a plus.

Responsibilities

• Partner with data engineering and business stakeholders to define analytical requirements and design robust data pipelines and models.
• Design, develop, and optimize dashboards and reporting frameworks for marketing analytics and KPI monitoring.
• Prepare and clean structured and unstructured data to ensure quality and consistency across sources.
• Develop statistical and predictive models using machine learning techniques and data mining.
• Automate workflows and improve data-driven decision-making processes and documentation.

Skills

SQL

Python

Marketing analytics

A/B testing

Education

Bachelor’s degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field

Tools

Power BI

Databricks

Job description

Generac Power Systems Inc. seeks an Analytics Engineer II in Marketing to drive analytics across media performance, attribution, and consumer behavior modeling.

You will build scalable data pipelines, dashboards, and predictive models in collaboration with data engineering and business stakeholders. The role requires a Bachelor’s degree, 2+ years in data analytics, strong SQL/Python, Power BI and Excel, and experience with Databricks and ETL processes.