Marketing Analytics Director — AI-Driven Insights

Okta; Chicago (IL); On-site; USD 214,000 - 295,000; Full time

Benefits offered by this job

Equity (where applicable)

Health, dental and vision insurance

401(k) with company match

PTO and parental leave

Flexible spending account

Job summary

Okta is seeking a Director of Marketing Analytics in Chicago to lead a team that transforms data into actionable insights for marketing leadership. You will own attribution, ROI optimization, and AI-enabled analytics across paid media, digital, partners, and field campaigns, driving strategy and budget decisions.

You will build self-service Tableau dashboards and advance predictive modeling, while partnering with Sales, Marketing Leadership, and Data teams to ensure data quality and strategic

Qualifications

• 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 5+ years managing analytics teams with leadership.
• 5+ years in digital/paid media analytics: CAC/ROAS/LTV.

Responsibilities

• Lead and develop a team of analysts; establish best practices and build team capability.
• Own attribution modeling and full-funnel measurement across all marketing channels.
• Translate data into actionable insights for marketing leadership.
• Drive paid and organic digital acquisition strategy via CAC, ROAS, and LTV analysis.
• Build and maintain Tableau dashboards for demand gen, digital, field, events, and field marketing.

Skills

Marketing analytics

Team leadership

Multi-touch attribution

Data storytelling

Tableau

Salesforce

Snowflake

Excel

Python/R

Education

MBA or Analytics degree

BS in Business/Data Science

Tools

Tableau

Salesforce

Snowflake

Excel

GA4

Adobe Analytics

SQL

Job description

Okta is seeking a Director of Marketing Analytics in Chicago to lead a team that transforms data into actionable insights for marketing leadership. You will own attribution, ROI optimization, and AI-enabled analytics across paid media, digital, partners, and field campaigns, driving strategy and budget decisions.

You will build self-service Tableau dashboards and advance predictive modeling, while partnering with Sales, Marketing Leadership, and Data teams to ensure data quality and strategic