Marketing Analytics Dashboard Specialist

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Employee discounts

Retirement savings

Job summary

URBN Urban Outfitters, Inc. is seeking a data-savvy Analyst for Marketing Analytics to build dashboards and translate marketing activity into actionable insights. You will partner with channel leads and senior stakeholders to drive data-informed decisions and deliver clear visual reports across digital channels.

The role emphasizes turning complex data into simple narratives and continuously improving reporting frameworks to align with evolving KPIs and marketing strategies.

Qualifications

• 2–4+ years of experience in marketing analytics or BI.
• Proficient with BI tools; SQL skills preferred.
• Familiarity with digital marketing KPIs like ROAS, CAC, CVR, AOV.
• Experience with GA4, CM360, Facebook Ads Manager or SFMC is a plus.
• Strong communication and collaboration to translate questions into reports.

Responsibilities

• Design, build, and maintain dashboards and scorecards.
• Create custom reports with digital marketing leads.
• Respond to ad hoc data requests with structured outputs.
• Enhance reporting frameworks to reflect evolving KPIs.
• Analyze multi-channel marketing performance for trends and optimization.
• Collaborate with data teams to ensure data accuracy and availability.
• Translate complex data into clear narratives for diverse audiences.
• Identify data gaps and propose solutions.

Skills

Marketing analytics

BI tools

SQL

Communication

Attention to detail

Tools

Qlik

Tableau

Looker

Power BI

Job description

URBN Urban Outfitters, Inc. is seeking a data-savvy Analyst for Marketing Analytics to build dashboards and translate marketing activity into actionable insights. You will partner with channel leads and senior stakeholders to drive data-informed decisions and deliver clear visual reports across digital channels.

The role emphasizes turning complex data into simple narratives and continuously improving reporting frameworks to align with evolving KPIs and marketing strategies.