Anthropologie Marketing Analyst

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Employee discounts

Retirement savings

Job summary

URBN Urban Outfitters, Inc. is seeking a data-savvy Analyst for Marketing Analytics to build dashboards and translate marketing activity into actionable insights. You will partner with channel leads and senior stakeholders to drive data-informed decisions and deliver clear visual reports across digital channels.

The role emphasizes turning complex data into simple narratives and continuously improving reporting frameworks to align with evolving KPIs and marketing strategies.

Qualifications

• 2–4+ years of experience in marketing analytics or BI.
• Proficient with BI tools; SQL skills preferred.
• Familiarity with digital marketing KPIs like ROAS, CAC, CVR, AOV.
• Experience with GA4, CM360, Facebook Ads Manager or SFMC is a plus.
• Strong communication and collaboration to translate questions into reports.

Responsibilities

• Design, build, and maintain dashboards and scorecards.
• Create custom reports with digital marketing leads.
• Respond to ad hoc data requests with structured outputs.
• Enhance reporting frameworks to reflect evolving KPIs.
• Analyze multi-channel marketing performance for trends and optimization.
• Collaborate with data teams to ensure data accuracy and availability.
• Translate complex data into clear narratives for diverse audiences.
• Identify data gaps and propose solutions.

Skills

Marketing analytics

BI tools

SQL

Communication

Attention to detail

Tools

Qlik

Tableau

Looker

Power BI

Job description

Role Summary

Anthropologie is seeking a detail-oriented and data-savvy Analyst to join our Marketing Analytics team. In this role, you'll serve as the go-to analytics partner, responsible for building dashboards, crafting new views of performance data, and translating marketing activity into actionable insights.

You'll work cross-functionally with channel leads, media strategists, and senior stakeholders to help them understand marketing effectiveness and drive data-informed decisions. This role is ideal for someone who thrives at the intersection of digital marketing and analytics, with a passion for clear visual communication and the curiosity to dig into data when something looks off and instinctively asks "why" a number moves, not just "what" moved.

Role Responsibilities

• Design, build, and maintain performance dashboards and scorecards using data visualization platforms
• Partner with digital marketing leads (e.g., Paid Search, Paid Social, CRM, Affiliate, SEO) to create custom reports and visualizations
• Respond to ad hoc data requests with agility, producing clear, structured output that guides business action
• Continuously enhance reporting frameworks to reflect evolving business priorities, KPIs, or marketing strategies
• Analyze multi-channel marketing performance to surface trends, anomalies, and opportunities for optimization
• Collaborate with data engineering or analytics teams to ensure data accuracy, availability, and scalability
• Translate complex data into simple, clear narratives tailored to technical and non-technical audiences
• Identify gaps or limitations in existing data sets and recommend solutions

Role Qualifications

• 2–4+ years of experience in marketing analytics, business intelligence, or a related field
• Proficiency with Qlik or a comparable BI tool (Tableau, Looker, Power BI), with the ability to ramp up quickly on new tooling
• Proficient SQL skills strongly preferred; experience with Snowflake a plus
• Familiarity with digital marketing KPIs across channels (ROAS, CAC, CVR, AOV, etc.)
• Experience working with data from platforms like GA4, CM360, Facebook Ads Manager, or Salesforce Marketing Cloud preferred
• Strong communication and collaboration skills — ability to turn business questions into reporting solutions and ambiguous requests into structured analysis
• A sharp eye for detail and a love of clean, intuitive data visualizations

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.