Summer Digital Marketing Intern: Paid Media & Analytics

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); On-site; USD 2,066,000 - 2,755,000; Full time

Benefits offered by this job

Medical benefits

Employee discounts

PTO

Job summary

URBN Urban Outfitters, Inc. is seeking a Digital Marketing Intern for the Summer program at their Home Office in Philadelphia, PA.

You will assist in setting up and optimizing paid media campaigns across Google, Meta, TikTok, and affiliate networks while tracking performance and organizing assets. The role involves research to support strategic decisions, collaboration with Ecommerce Optimization, CRM/Loyalty, Digital Marketing, and Web Analytics teams, and participation in weekly reporting and

Qualifications

• Pursuing a degree in Marketing, Business, Data Analytics, or a related field.
• Interest in digital marketing, e-commerce, and customer acquisition strategies.
• Strong analytical and organizational skills.

Responsibilities

• Assist in the setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).
• Help organize creative assets and maintain campaign trackers and calendars.
• Support the collection and analysis of campaign performance data (e.g., CTR, CPA, ROAS).
• Conduct competitive research and trend analysis to identify new acquisition opportunities.
• Assist in preparing weekly performance reports and presentations for internal teams.
• Coordinate with creative, merchandising, and analytics teams to ensure campaign alignment.
• Help document campaign processes and maintain internal best practices.

Skills

Analytical skills

Organizational skills

Excel/Google Sheets

Google Ads familiarity

Meta Ads Manager familiarity

GA4 familiarity

Collaborative mindset

Education

Pursuing a degree in Marketing/Business/Data Analytics

Tools

Google Ads

Meta Ads Manager

GA4

Excel/Sheets

Job description

URBN Urban Outfitters, Inc. is seeking a Digital Marketing Intern for the Summer program at their Home Office in Philadelphia, PA.

You will assist in setting up and optimizing paid media campaigns across Google, Meta, TikTok, and affiliate networks while tracking performance and organizing assets. The role involves research to support strategic decisions, collaboration with Ecommerce Optimization, CRM/Loyalty, Digital Marketing, and Web Analytics teams, and participation in weekly reporting and