Marketing Analytics & Consumer Insights Lead (On-Site)

Murphy USA; El Dorado (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

Murphy USA in El Dorado, AR, is seeking a Senior Manager of Marketing Analytics and Consumer Intelligence to lead analytics teams supporting Marketing, Digital/Loyalty, and Consumer Insights. This role connects customer behavior, loyalty engagement, campaign performance, and market trends to drive profitable business decisions.

The successful candidate will partner with senior leaders, develop analytics talent, and translate complex data into clear recommendations.

Qualifications

• 7–10 years in marketing analytics, digital or loyalty analytics.
• Experience leading analytical teams and translating data to execs.
• Strong understanding of loyalty, segmentation, and consumer research.

Responsibilities

• Lead analytics for Marketing, Digital/Loyalty, and Consumer Insights.
• Develop learning agendas aligned with business priorities.
• Translate data into clear, actionable recommendations for leaders.
• Establish dashboards and executive deliverables.

Skills

Team leadership

Marketing analytics

Customer analytics

Loyalty analytics

Executive storytelling

Communication

Cross-functional collaboration

Education

Bachelor's degree in Analytics or related field

Tools

Power BI

Cloud analytics platforms

Job description

Murphy USA in El Dorado, AR, is seeking a Senior Manager of Marketing Analytics and Consumer Intelligence to lead analytics teams supporting Marketing, Digital/Loyalty, and Consumer Insights. This role connects customer behavior, loyalty engagement, campaign performance, and market trends to drive profitable business decisions.

The successful candidate will partner with senior leaders, develop analytics talent, and translate complex data into clear recommendations.