Content Marketing Manager: Localized, AI-Driven Campaigns

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

Brothers Lawn Squad LLC in Atlanta, GA is seeking a Content Manager to lead planning, creation, and management of content across its brands. You will translate brand strategies and customer insights into engaging content for websites, email, social media, video, and more, while preserving each brand’s distinct voice.

Collaborate with Brand Marketing, Field Marketing, and agency partners to maintain a dynamic content calendar, ensure accuracy, and use performance data to improve engagement,

Qualifications

• 3–5 years of experience in content marketing or creative operations for national and local campaigns.
• Strong storytelling, editing, and production skills.
• Experience with Canva and Adobe tools; local franchise collaboration.
• Ability to scale content across brands and channels.

Responsibilities

• Partner with Brand Marketing to produce engaging consumer-facing content for paid and organic media.
• Leverage AI and production tools to rapidly scale assets for 7 brands, with focus on customization.
• Accelerate content through localized, seasonal, and audience-specific variations.
• Build and maintain a library of marketing toolkits for franchisees to execute local campaigns autonomously.
• Adapt core brand campaigns to match local consumer nuances and franchisee needs.
• Gather real-time insights from franchisees and field teams to optimize asset adoption and performance.
• Maintain hyper-local content to improve search visibility and brand value.
• Evaluate and implement content automation platforms and AI tools to streamline asset distribution.
• Social Media: manage content and planning for corporate and franchise locations.

Skills

Content marketing

Copy-editing

Video editing

Digital curation

Franchise/local content

Local SEO

Field collaboration

Tools

Canva

Adobe Creative Cloud

Nano Banana

Job description

Brothers Lawn Squad LLC in Atlanta, GA is seeking a Content Manager to lead planning, creation, and management of content across its brands. You will translate brand strategies and customer insights into engaging content for websites, email, social media, video, and more, while preserving each brand’s distinct voice.

Collaborate with Brand Marketing, Field Marketing, and agency partners to maintain a dynamic content calendar, ensure accuracy, and use performance data to improve engagement,