Senior Marketing Analytics Architect

American Equity Investment Life Insurance Company; Des Moines, Northern (IA, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

American Equity Investment Life Insurance Company seeks a Sr Marketing Technology Analyst to own GA4/GT M integration across web and marketing platforms in Des Moines. The role collaborates with marketing, IT, and data teams to ensure accurate data collection and actionable insights.

You will implement GA4 properties, manage GTM tagging, design data layer frameworks, and enforce data governance, QA processes, and documentation to support Snowflake and Tableau reporting.

Qualifications

• Bachelor’s degree in a related field +4+ years of related experience.
• Experience implementing and managing GA4 properties, events, and conversions.
• Experience administering Google Tag Manager (GTM), including tagging strategy and marketing pixels.
• Experience designing, documenting, and maintaining data layer frameworks and ensuring data consistency across data layer, GTM, GA4, and Snowflake pipelines.
• Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies.
• Experience partnering with marketing, IT, and data teams to support tracking requirements, implementation needs, QA processes, and documentation.
• Preferred: Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions.

Responsibilities

• Lead GA4 properties, events, and conversions implementation.
• Own and administer Google Tag Manager, including tagging strategy and structure.
• Design, document, and maintain a robust data layer framework.
• Implement and manage marketing tags including conversion tracking and retargeting pixels.
• Establish and enforce data governance standards.
• Monitor and troubleshoot data discrepancies and anomalies.
• Partner with marketing, IT, data teams for tracking and implementation needs.
• Create and maintain tracking documentation and QA processes.
• Performs other related duties as assigned.

Skills

Analytical thinking

Cross-functional collaboration

Data governance

Documentation

Data accuracy

Education

Bachelor’s degree in related field

Tools

GA4

Google Tag Manager

Snowflake

Tableau

Job description

American Equity Investment Life Insurance Company seeks a Sr Marketing Technology Analyst to own GA4/GT M integration across web and marketing platforms in Des Moines. The role collaborates with marketing, IT, and data teams to ensure accurate data collection and actionable insights.

You will implement GA4 properties, manage GTM tagging, design data layer frameworks, and enforce data governance, QA processes, and documentation to support Snowflake and Tableau reporting.