Hybrid Digital Marketing Data Analyst: GA4 & Optimization

Hispanic Alliance for Career Enhancement; Madison (WI); Hybrid; USD 80,000 - 131,000; Full time

Benefits offered by this job

Hybrid work model

Relocation support

401(k) contribution

Pension plan

Paid holidays

Job summary

American Family Insurance seeks a Senior Digital Marketing Data Analyst to advance measurement strategy for AmFam.com and related digital experiences. You will leverage GA4 and other analytics to inform decisions, optimize journeys, and drive business outcomes.

This hybrid role requires collaboration across marketing, product, IT, and data teams. Expect 10% travel and relocation support for eligible candidates. Salary range $80,000–$131,000 with comprehensive benefits.

Qualifications

• GA4 implementation, configuration, and reporting
• Audit and maintain data integrity across analytics tools
• Evaluate online sales performance to inform optimization
• Communicate insights with cross-functional teams

Responsibilities

• Serve as SME in GA4 including implementation and reporting
• Analyze digital performance metrics (traffic, engagement, conversion)
• Collaborate with partners to develop and deliver KPI analyses
• Own and optimize the measurement framework for AmFam.com
• Ensure accuracy and explain performance drivers
• Collaborate with marketing, product, IT, data engineering, and leadership
• Develop, test, and deploy automated reporting and analytics
• Take on additional assignments based on skills and experience

Skills

GA4

Google Analytics

Adobe Analytics

Content Square

Tableau

Data integrity

Cross-functional

Communication

Tools

Tableau

Job description

American Family Insurance seeks a Senior Digital Marketing Data Analyst to advance measurement strategy for AmFam.com and related digital experiences. You will leverage GA4 and other analytics to inform decisions, optimize journeys, and drive business outcomes.

This hybrid role requires collaboration across marketing, product, IT, and data teams. Expect 10% travel and relocation support for eligible candidates. Salary range $80,000–$131,000 with comprehensive benefits.