Marketing Analytics and Partnerships Lead

Trulieve; West Virginia; On-site; USD 52,000 - 74,000; Full time

Job summary

Trulieve is seeking a Marketing Specialist in West Virginia to support state-level marketing initiatives, deliver actionable insights, and coordinate with cross-functional teams. You will analyze competitive trends, evaluate promotional performance, and support third-party partnerships and customer sentiment to drive data-informed decisions.

Reporting to the State Marketing Manager, WV, this role requires a detail-oriented, analytical mindset and strong communication skills to enhance the

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2–4 years of experience in marketing, analytics, or related field.
• Strong analytical mindset with data interpretation and insights.
• Experience with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational and project management skills.
• Effective communicator with concise insights.
• Collaborative team player across departments.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, and marketing tactics.
• Develop and maintain regular competitive reporting with clear insights and recommendations.
• Partner with internal teams to translate competitive intelligence into promotions and campaigns.
• Evaluate promotional effectiveness, including lift, ROI, and engagement metrics.
• Support post-campaign reporting and optimization opportunities.
• Maintain reporting frameworks and dashboards for key initiatives.
• Communicate insights to marketing, retail, and leadership stakeholders.
• Coordinate with cross-functional teams to ensure timely campaign execution.

Skills

Marketing analytics

Data interpretation

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s degree in Marketing

Tools

Excel

PowerPoint

Word

Data visualization tools

Job description

Trulieve is seeking a Marketing Specialist in West Virginia to support state-level marketing initiatives, deliver actionable insights, and coordinate with cross-functional teams. You will analyze competitive trends, evaluate promotional performance, and support third-party partnerships and customer sentiment to drive data-informed decisions.

Reporting to the State Marketing Manager, WV, this role requires a detail-oriented, analytical mindset and strong communication skills to enhance the