General Manager

FALL CREEK FARM & NURSERY; Morgantown (KY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Opportunities for monthly bonuses

401(k) plan

Comprehensive benefits package

Job summary

Trulieve is seeking a General Manager to lead store personnel, manage inventory, and drive regulatory compliance while delivering exceptional customer experiences. The role reports to the Area Manager and requires strong leadership in a fast-growing cannabis retail environment.

The position emphasizes accountability for service standards, team development, and adherence to SOPs, with a focus on regulatory compliance and customer satisfaction.

Qualifications

• Bachelor’s degree preferred, four years related experience and/or training or equivalent combination of education and experience.
• Prior management experience, preferably in retail and/or customer service area is a plus.
• Must have prior cash handling experience.
• Must possess the ability to train, develop and evaluate a team of 40+ employees.

Responsibilities

• Plan and implement strategies to drive service standards and positive sales results.
• Maintain brand standards in visual merchandising.
• Ensure consistent regulatory compliance with all state specific regulations.
• Review, communicate and ensure compliance with all company SOPs and assure changes are communicated to employees.
• Evaluate employee performance and identify hiring and training needs.
• Provide coaching, training, and development to the team focused on service standards and accountability.
• Monitor and maintain store inventory.
• Responsible for handling and resolving patient issues and escalations.
• Maintain professional working relationships with business partners.
• Schedule effectively within labor budget to meet the needs of the business.
• Maintain strict confidentiality and compliance.

Skills

Leadership

Retail management

Cash handling

Training & development

Interpersonal skills

Communication

Data analysis

Customer interaction

Education

Bachelor's degree preferred

Job description

Requisition ID21172-Posted09/10/2026-Retail Dispensaries-Retail Dispensaries-WV-R-Morgantown-Granville Square-Retail-Mid-Career- Job Location (Country/Region) (1) - Job Location (region) (1) -0%

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized onTIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21172

Remote Work Available: No

Job Title: General Manager

Department: Retail

Reports To: Area Manager

FLSA Status: Regular-Exempt

Benefits

• Opportunities for monthly bonuses
• 401(k) plan
• Comprehensive benefits package

ROLE SUMMARY

TheGeneralManager willbe responsible forleadership and supervision of store personnel, inventorytracking and management, achieving key performancemetricsand ensuringtheefficientdailyoperations of the store.This roleis responsible forensuringregulatory compliancewhile deliveringexceptionalcustomer experience.

KEY DUTIES AND RESPONSIBILITIES

• Plan and implement strategies to driveservice standards and positive sales results
• Maintainbrand standardsin visual merchandising
• Ensure consistentregulatory compliancewith all state specificregulations
• Review, communicate and ensure compliance withall company SOPsand assure that any changes are communicated to employees
• Evaluateemployeeperformanceandidentifyhiringandtrainingneeds
• Provide coaching, training, and developmentto the team that is focused on company service standards and accountability to meetspecific objectives
• Monitorandmaintainstoreinventory
• Responsible for handling and resolving patient issues and escalations
• Maintain professional working relationships with business partners
• Schedule effectively withinlaborbudget to meet the needs of the business
• Maintainstrictconfidentialityandcompliance
• Perform other tasks that have been assigned by management

SKILLS AND QUALIFICATIONS

• Bachelor’sdegreepreferred,fouryearsrelatedexperienceand/ortraining orequivalentcombinationofeducationandexperience
• Priormanagementexperience,preferably inretailand/orcustomerserviceareais aplus
• Musthavepriorcashhandlingexperience
• Mustpossesstheabilitytotrain,developandevaluateateam of40+employees
• Strong interpersonal skillsand professionalism to communicate with all levels of management and staff; abilityto upholda strictlevelof confidentialityand discretion
• Able to communicate in conversational Englishtowork effectively with customers and team members,operateelectronicequipment(computer,scanner, printer,etc.),comprehendsafetyprocedures,andutilizetelecommunicationdevices
• Provenabilitytoanalyzedataanddrawappropriateconclusionstoinformpolicies andprocedures
• Abilitytointeract with customers and team members respectfully and politely

ADDITIONAL MINIMUM QUALIFICATIONS

• Mustpossessavaliddriver’slicenseand passaMVRbackground check (delivery locations only)
• Mustbeabletopassalevel1andlevel2backgroundcheck
• Mustbeatleast21yearsof age
• Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies
• Must be able to relate to and work withpatrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude

PHYSICAL REQUIREMENTS

• While performing the duties of this job, the employee is:
• Constantly required to move/traverse throughout entire facility, includingtightspaces
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public;observe/inspect details at varying ranges;operatecomputing devices
• Frequently required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50lbs.; ascend/descend stool/ladder/steps; positionself and/orobjects at floor level (e.g., crouch, stoop, kneel, crawl)
• Must have visual and auditory acuity with or without aids to perform all functions of the position
• Occasionally required to remain in a seated position

WORK SCHEDULE

45+hours weeklywithflexiblehoursdependingonstoreneeds.Mustbeavailabletoworkevenings,weekends,andholidays.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.