Marketing Messaging Manager

Trulieve; Town of Florida (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading alternative medicine company is seeking a Marketing Messaging Manager for its marketing team. The role involves planning and executing communication strategies, collaborating with multiple teams, and optimizing marketing campaigns. The ideal candidate will have at least 3 years of marketing experience, exceptional writing skills, and the ability to thrive in a fast-paced environment offering hybrid remote work options.

Qualifications

• 3+ years of experience in marketing and/or communications.
• Excellent writing abilities across various subjects.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Build daily, weekly and monthly communication plans.
• Collaborate with marketing teams and stakeholders.
• Plan and optimize retention-focused campaigns.

Skills

Marketing experience

Communication skills

Organizational skills

Detail-oriented

Team collaboration

Tools

Smartsheet

Powerpoint

Job description

Direct message the job poster from Trulieve

Location: Tallahassee or Tampa, FL hybrid

If outside of Tallahassee or Tampa, will be remote, FL required

FLSA Status: Exempt

Position Description:

Our growing company is seeking a Marketing Messaging Manager to join our Trulieve Florida marketing team. This position will plan out the daily message campaign and cadence in accordance to the Florida Calendar.

Responsibilities:

• Build daily, weekly and monthly communication plans based on promo & launch calendar
• Brief, review and approve creative according to the plan
• Collaborate with Marketing Specialists and other cross-functional partners to build in appropriate communication support
• Collaborate with digital team on performance of key messages, channels and tactics
• Develop segmentation tactics that inform the daily communications based on personalized content and customer preference.
• Share regular guidance and directive to retail and cross-functional teams
• Plan, develop, execute and optimize retention focused campaigns
• In partnership with creative team, support localized content and communication initiatives
• Plan marketing communication plans with the appropriate and balanced marketing mix
• Collaborates with leadership, marketing team, production, retail and compliance
• Comply with all security policies/procedures.

Qualifications:

• 3+ years of experience in a marketing and/or communications
• Working knowledge of Smartsheet
• Proficient use in Powerpoint

Additional Requirements:

• Excellent organizational skills and the ability to prioritize while working on multiple projects
• Exceptional writing abilities regardless of the subject-matter
• Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
• Detail-oriented, collaborative, and creative team-player
• Must be able to work in a fast-paced, fluid environment under intense deadlines

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Alternative Medicine and Retail

Benefits

• Medical insurance
• Vision insurance
• 401(k)