Data-Driven Marketing Analyst (Remote)

Trulieve; Weston (WV); On-site; USD 55,000 - 75,000; Full time

Job summary

Trulieve is seeking a Marketing Specialist to drive state-level marketing initiatives in West Virginia. You will analyze competitive trends, track promotional performance, and support partnerships with third-party brands to maximize impact and ROI.

You will collaborate with Marketing, Medical Marketing, Retail, Digital, Creative, Brand, and Operations teams to align on activations and campaigns, ensuring accurate reporting and data-driven decisions.

Qualifications

• Bachelor’s degree required in Marketing, Business, Analytics, or related field.
• 2–4 years of experience in marketing, analytics, or related field.
• Cannabis experience a strong plus.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Proficiency in MS Office; data visualization experience is a plus.

Responsibilities

• Analyze competitive landscape and reporting to inform promotions and campaigns.
• Evaluate promotional performance, ROI, and customer engagement metrics.
• Coordinate with cross-functional teams to ensure timely execution of marketing initiatives.
• Support third-party brand partnerships and manage brand activation reporting.

Skills

Analytical mindset

Data interpretation

Project management

Cross-functional collaboration

Communication

Detail-oriented

Time management

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Microsoft Office (Excel, PowerPoint, Word)

Data visualization tools

Job description

Trulieve is seeking a Marketing Specialist to drive state-level marketing initiatives in West Virginia. You will analyze competitive trends, track promotional performance, and support partnerships with third-party brands to maximize impact and ROI.

You will collaborate with Marketing, Medical Marketing, Retail, Digital, Creative, Brand, and Operations teams to align on activations and campaigns, ensuring accurate reporting and data-driven decisions.