Remote Marketing Specialist - Data-Driven Growth

Trulieve; Marietta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Trulieve is seeking a Marketing Specialist to support Georgia market initiatives. The role focuses on analyzing competitive trends, evaluating promotional performance, and partnering with third-party brand partners.

You will help translate insights into campaigns, manage dashboards, and collaborate with Retail, Digital, and Operations teams to optimize customer experiences. The role requires a bachelor’s degree in marketing or related field and 2–4 years of analytics/mktg experience, with strong

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly.

Responsibilities

• Conduct ongoing competitive landscape analysis including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting with insights and recommendations.
• Translate competitive intelligence into strategic considerations for promotions and campaigns.
• Evaluate promotional effectiveness with lift, ROI, and engagement metrics.
• Support post-campaign reporting and optimize dashboards across initiatives.
• Coordinate with cross-functional teams to ensure alignment on activations and timelines.

Skills

Analytical mindset

Dashboards

Cross-functional collaboration

Performance metrics

Data visualization

Microsoft Office

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Excel

PowerPoint

Word

Job description

Trulieve is seeking a Marketing Specialist to support Georgia market initiatives. The role focuses on analyzing competitive trends, evaluating promotional performance, and partnering with third-party brand partners.

You will help translate insights into campaigns, manage dashboards, and collaborate with Retail, Digital, and Operations teams to optimize customer experiences. The role requires a bachelor’s degree in marketing or related field and 2–4 years of analytics/mktg experience, with strong