Marketing Analyst

TaskVerse; United States; Hybrid; USD 70,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with company matching

Generous PTO and training

Job summary

SmartFinancial seeks a Marketing Analyst to join our dynamic marketing team. You will analyze market trends, customer behavior, and competitors to refine campaigns and maximize ROI. Proficiency in Excel, SQL, and Google Analytics will drive data-driven decisions across cross-functional teams.

The role offers a blend of in-office and remote work within a fast-paced, innovative company that values growth and learning. Competitive compensation aligns with experience.

Qualifications

• 2+ years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools such as Excel, SQL and Google Analytics.
• Excellent communication and presentation skills for cross-functional teams.
• Bachelor's degree in marketing, business, statistics or related field preferred.

Responsibilities

• Analyze market trends, customer demographics, and competitor activities to inform strategies.
• Measure and evaluate marketing campaigns using advanced data analytics.
• Develop and maintain marketing performance reports and dashboards for stakeholders.
• Provide actionable insights and strategic recommendations based on data.

Skills

Analytical thinking

Problem solving

Data storytelling

Education

Bachelor's degree in marketing or related field

Tools

Excel

SQL

Google Analytics

Job description

About The Company

SmartFinancial is a rapidly growing technology company dedicated to transforming the insurance industry through innovative solutions. Recognized as one of the Best Places to Work for four consecutive years, we pride ourselves on fostering a dynamic and inclusive work environment. Our mission is to empower insurance agents by providing cutting-edge technology that drives growth, enhances customer engagement, and streamlines operational processes. As a leading insurance marketplace, we connect millions of consumers to a broad network of insurance providers, facilitating seamless insurance shopping experiences. Our commitment to excellence, innovation, and employee well-being positions us as a top choice for professionals seeking a meaningful and impactful career in the tech and insurance sectors.

About The Company

SmartFinancial is a rapidly growing technology company dedicated to transforming the insurance industry through innovative solutions. Recognized as one of the Best Places to Work for four consecutive years, we pride ourselves on fostering a dynamic and inclusive work environment. Our mission is to empower insurance agents by providing cutting-edge technology that drives growth, enhances customer engagement, and streamlines operational processes. As a leading insurance marketplace, we connect millions of consumers to a broad network of insurance providers, facilitating seamless insurance shopping experiences. Our commitment to excellence, innovation, and employee well-being positions us as a top choice for professionals seeking a meaningful and impactful career in the tech and insurance sectors.

About The Role

We are seeking a detail-oriented and analytical Marketing Analyst to join our dynamic marketing team. In this role, you will be instrumental in analyzing market trends, customer behaviors, and competitor strategies to develop and refine marketing initiatives. Your insights will guide strategic decision-making, helping us optimize campaign performance and maximize ROI. The ideal candidate will possess proficiency in data analysis tools, strong problem-solving skills, and the ability to communicate complex data insights effectively. This role offers an exciting opportunity to contribute to the growth of a fast-paced, innovative company that values data-driven decision-making and continuous improvement. The annual compensation for this position ranges from $70,000 to $115,000, commensurate with experience.

Qualifications

The successful candidate will have at least two years of experience in marketing analytics or a related field. They should demonstrate strong analytical and problem-solving skills, with proficiency in data analysis tools such as Excel, SQL, and Google Analytics. Excellent communication and presentation skills are essential to effectively convey insights to cross-functional teams and stakeholders. The candidate must be highly organized, detail-oriented, and capable of managing multiple priorities independently while also thriving in team collaborations. A solid understanding of marketing metrics, industry trends, and best practices in analytics will be highly advantageous. A bachelor's degree in marketing, business, statistics, or a related discipline is preferred.

Responsibilities

• Analyze market trends, customer demographics, and competitor activities to identify opportunities and inform marketing strategies.
• Measure and evaluate the effectiveness of marketing campaigns using advanced data analytics tools and techniques.
• Develop, maintain, and update comprehensive marketing performance reports and dashboards for internal stakeholders.
• Provide actionable insights and strategic recommendations based on data analysis to optimize marketing efforts.
• Collaborate closely with cross-functional teams including marketing, sales, and product development to ensure alignment with overall business objectives.
• Stay current with industry best practices, emerging trends, and new tools in marketing analytics to continually enhance analytical capabilities.

Benefits

• Comprehensive health coverage including medical, dental, and vision insurance for employees and their dependents.
• Retirement savings plan with 401(k) options and company matching contributions to support long-term financial stability.
• Generous paid time off, including holidays and vacation days, along with extensive paid training programs to support professional growth.
• Opportunities for career advancement within a supportive and growth-oriented environment that values employee development.
• Flexible work arrangements combining in-office and remote work options to promote work-life balance.

Equal Opportunity

SmartFinancial is an equal opportunity employer committed to fostering an inclusive environment for all employees. We celebrate diversity and are dedicated to creating a workplace where everyone feels valued, respected, and empowered to contribute their best. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other protected characteristic. Our commitment to diversity and inclusion is fundamental to our success and innovation. We encourage all qualified candidates to apply and join us in driving positive change within the industry.