Marketing Analyst

Placements24; Willows (CA); Hybrid; USD 41,000 - 83,000; Full time

Benefits offered by this job

Fully remote

Competitive contract rate

Flexible hours

Work with Analytics team

Job summary

Placements24 is seeking a detail-oriented Marketing Analyst for a contract, fully remote role. You will track, analyze, and report on marketing campaigns, delivering data-driven insights to optimize spend and strategy from anywhere.

The ideal candidate holds a quantitative bachelor’s degree and has hands-on experience with web analytics tools like Google Analytics and Adobe Analytics, translating data into actionable recommendations for a remote audience.

Qualifications

• Bachelor's degree in marketing, statistics, economics or a related quantitative field.
• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics.
• Strong understanding of data analysis, statistical concepts, and reporting methodologies.
• Excellent communication skills, with the ability to explain complex data for a remote audience.

Responsibilities

• Track and analyze key marketing metrics across all channels, including website traffic, conversion rates, campaign performance, and ROI.
• Develop and maintain dashboards and reports to visualize marketing data and present findings to stakeholders.
• Identify trends, patterns, and insights from marketing data to recommend strategies for improvement.
• Conduct market research and competitive analysis to inform marketing planning and strategy.
• Collaborate with marketing team members to define campaign goals and measurement frameworks.
• Ensure data accuracy and integrity across all marketing analytics platforms.

Skills

Data analysis

Statistical concepts

Reporting methodologies

Education

Bachelor's degree in Marketing, Statistics, Economics, or related field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is searching for a detail-oriented Marketing Analyst to join their team on a contract basis, working entirely remotely. This role is essential for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. You will provide critical data-driven insights to help optimize marketing spend and strategy. This position offers a fantastic opportunity for an analytical professional to contribute to key marketing decisions from anywhere, supporting a data-centric approach to marketing.

Key Responsibilities

• Track and analyze key marketing metrics across all channels, including website traffic, conversion rates, campaign performance, and ROI.
• Develop and maintain dashboards and reports to visualize marketing data and present findings to stakeholders.
• Identify trends, patterns, and insights from marketing data to recommend strategies for improvement.
• Conduct market research and competitive analysis to inform marketing planning and strategy.
• Collaborate with marketing team members to define campaign goals and measurement frameworks.
• Ensure data accuracy and integrity across all marketing analytics platforms.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics.
• Strong understanding of data analysis, statistical concepts, and reporting methodologies.
• Excellent communication skills, with the ability to explain complex data in a clear and concise manner for a remote audience.

Benefits

• Competitive hourly rate for contract duration.
• Fully remote work flexibility.
• Opportunity to work with a forward-thinking marketing team.
• Gain valuable experience in diverse marketing analytics projects.
• Flexible working hours to suit personal needs.