Marketing Analyst

Randstad Technologies Recruitment; United States; Hybrid; USD 54,000 - 86,000; Full time

Job summary

Unknown is seeking a Marketing Analyst to join the central Marketing Effectiveness team in Central London. The role focuses on marketing mix modeling, econometrics, and data-driven strategy.

The candidate will design experiments, build statistical models, and translate insights into budget allocation and growth initiatives, using Looker/Tableau dashboards for senior leadership reviews.

Qualifications

• 3-5 years of quantitative analytics or econometrics experience.
• Experience in econometrics consultancies, top-tier media networks, or high-growth marketing science teams.
• Advanced SQL, Python or R, and Looker/Tableau visualization.
• Degree in Econometrics, Economics, Statistics, or Data Science.
• Ability to connect statistical analysis to business ROI.

Responsibilities

• Design MMM and causal experiments including holdout tests and synthetic controls.
• Query large relational databases and build robust statistical models.
• Translate model variance into budget allocation and growth strategies.
• Create Looker/Tableau dashboards and executive presentations for leadership.

Skills

SQL

Python

R

MMM

Causal Inference

Econometrics

Education

Econometrics/Economics/Statistics/Data Science degree

Tools

Looker

Tableau

Job description

Job Title: Marketing Analyst - Marketing Effectiveness & Econometrics

Location: Central London (Hybrid - 3 days on-site, 2 days remote)

Contract Duration: 12 Months

Start Date: ASAP

We are looking for a Marketing Analyst to join the central Marketing Effectiveness team for our client, a leading global tech giant based in Central London.

Key Responsibilities

• Incrementality & Causal Inference: Design and execute Marketing Mix Modeling (MMM), geo-experiments, holdout tests, and synthetic controls.
• Data Modeling: Query massive relational databases and build robust statistical models with minimal supervision.
• Commercial Strategy: Translate statistical variance and regression models into high-stakes budget allocation and growth strategies.
• Executive Storytelling: Build clear Looker/Tableau dashboards and executive slide decks for senior leadership forums.
• Culture: Promote psychological safety, inclusion, and collaborative decision-making across multidisciplinary teams.

Who You Are

• Experience: 3-5 years of quantitative analytics, marketing science, or econometrics experience.
• Background: Proven experience within specialist econometrics consultancies, top-tier media networks (e.g., Analytic Partners, Gain Theory, Ekimetrics, or equivalent), or high-growth in-house marketing science teams.
• Technical Stack: Advanced SQL (CTEs, window functions), statistical programming in Python or R, and visualization tools (Looker or Tableau).
• Core Skills: Strong grasp of causal inference, difference-in-differences, and MMM; degree in Econometrics, Economics, Statistics, or Data Science.
• Consultative Mindset: Proven ability to connect statistical analysis directly to business ROI.