Senior Analyst, Marketing Analytics (Ref: 189053)

Forsyth Barnes; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health and dental insurance

401(k) retirement plan with company matching

Generous paid time off policy

Opportunities for professional development

Job summary

A leading retail company is seeking a Senior Analyst in Marketing Analytics in New York City. The ideal candidate will utilize their analytical skills to enhance marketing strategies through data insights. The position offers a salary between $90,000 and $120,000 annually, along with comprehensive benefits including health insurance and a 401(k) plan. Candidates should have a strong background in data analysis and be proficient in SQL and Python. This dynamic role promotes a diverse work environment with opportunities for professional growth.

Qualifications

• Minimum of 5 years of hands-on experience building and implementing multi-touch attribution (MTA) models.
• Familiarity with marketing platforms such as GA4, Google Ads, Meta Ads, Klaviyo, and affiliate networks.
• Strong problem-solving skills with meticulous attention to detail.

Responsibilities

• Perform comprehensive analyses of marketing data to uncover trends.
• Partner with cross-functional teams to assess marketing requirements.
• Evaluate the effectiveness of marketing campaigns.
• Create and maintain dashboards tracking KPIs.
• Employ statistical techniques to refine marketing strategies.

Skills

SQL

Python

Data analysis

Attention to detail

Communication skills

eCommerce analytics

Education

Bachelor’s degree in Marketing, Business, Statistics, or related discipline

Master’s degree

Tools

Tableau

Looker

Power BI

Snowflake

Excel/Google Sheets

Job description

Overview

Our client operates within the Retail sector, specializing in Jewelry and Watch Retail.

Renowned for its dedication to quality and customer satisfaction, this organization offers an extensive range of exquisite jewelry, complemented by outstanding service. Their innovative e-commerce solutions distinguish them in the industry, enabling a seamless shopping experience for valued customers.

Job Description

This organization is seeking a Senior Analyst in Marketing Analytics to significantly influence marketing strategies through insightful data analysis. The ideal candidate will possess an analytical mindset, focusing on converting intricate data into actionable insights that enhance marketing effectiveness and fuel business growth.

Key Responsibilities

• Perform comprehensive analyses of marketing data to uncover trends, patterns, and insights that inform marketing strategies.
• Partner with cross-functional teams to assess their marketing requirements and deliver analytical insights.
• Evaluate the effectiveness of marketing campaigns, communicating results to key stakeholders.
• Create and maintain dashboards tracking key performance indicators (KPIs) for marketing initiatives.
• Employ statistical techniques to refine marketing strategies and boost customer interaction.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or related discipline; a master’s degree is advantageous.
• Minimum of 5 years of hands-on experience building and implementing multi-touch attribution (MTA) models.
• Strong proficiency in SQL, Python, Snowflake, Excel/Google Sheets; skilled in at least one BI/visualization tool (Tableau, Looker, Power BI).
• Familiarity with marketing platforms such as GA4, Google Ads, Meta Ads, Klaviyo, and affiliate networks.
• Strong attention to detail, organizational skills, and ability to thrive in a fast-paced, collaborative environment.
• Background in eCommerce analytics, DTC.
• Strong problem-solving skills with meticulous attention to detail.
• Outstanding communication abilities, capable of conveying complex data clearly to diverse audiences.

Compensation and Benefits

• Base pay range: $90,000.00/yr - $120,000.00/yr
• Competitive salary along with performance-based bonuses.
• Comprehensive health and dental insurance packages.
• 401(k) retirement plan with company matching contributions.
• Generous paid time off policy.
• Opportunities for professional development and career advancement.

Other

This position is located in New York City, a dynamic environment that presents extensive opportunities for networking and professional development. Our client promotes a diverse and inclusive workplace, encouraging creativity and innovation.

Note: At this time the client will not sponsor a new applicant for employment authorization for this position.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst, Marketing, and Advertising

Industries

• Retail Luxury Goods and Jewelry