Marketing Analyst

United Tech; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

100% medical insurance coverage

Fully remote cooperation

Premium AI tools access

Professional courses reimbursement

English classes

Corporate library & knowledge sharing

Job summary

United Tech is seeking a Marketing Analyst to own marketing analytics for our live streaming product with 400K+ MAU. You will design and run a regular monitoring framework for marketing and product performance, identify deviations, localize issues, explain root cause, and propose solutions.

You will collaborate with UA managers, product managers, data engineers, and data scientists. As the first dedicated marketing analyst, you will analyze campaigns across channels, regions, and creatives,

Qualifications

• Hands-on experience monitoring key metrics with marketing and product teams and spotting anomalies.
• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch).
• Confident SQL is required.
• Experience with BI tools (Tableau, Looker, or similar).
• Strong problem identification skills, critical thinking, and a clear view of cause-and-effect relationships.
• Ownership mindset: set goals, track progress, and test hypotheses.
• Clear communication: translate complex findings into business decisions.
• Daily use of AI tools (ChatGPT, Claude, Gemini, or similar).
• Experience with mobile attribution platforms (AppsFlyer or similar).
• Background in both marketing and analytics roles.

Responsibilities

• Analyze paid marketing campaigns across channels, regions, and creatives.
• Build regular reports and provide ad-hoc analytics on marketing effectiveness: CAC, ROI, LTV, attribution.
• Connect marketing data with product metrics to measure the true business impact of campaigns.
• Monitor marketing funnel health and detect anomalies or drops in performance.
• Respond fast to marketing alerts: confirm whether an issue affects all traffic or a specific source and which metric is hit.
• Provide actionable recommendations on campaign optimization and budget allocation.

Skills

SQL

Marketing metrics

Attribution models

Critical thinking

Communication

Ownership mindset

AI tools usage

Tools

Tableau

Looker

AppsFlyer

Job description

We are looking for a Marketing Analyst. You will be the first dedicated marketing analyst on the product and fully own marketing analytics: notice deviations first, localize the problem, explain whether it comes from marketing or from the product, and propose a solution. Your main goal is to design and run a regular monitoring framework for marketing and product performance that systematically finds issues and growth opportunities. You will work closely with User Acquisition Managers, product managers, product analysts, data engineers, and data scientists, and with strong results there is a clear path to grow in seniority and potentially lead the marketing analytics direction.

About our product: We're building one of the world's most powerful live-streaming platforms - 400K+ monthly active users connecting through live events, video chats, and real-time communities. Our mission: bring joy, fight loneliness, and deliver safe, ad-free entertainment people actually want to come back to.

We're already Top 5 in the US and Top 10 worldwide, expanding fast into Arab markets and Europe - with one clear next milestone: global Top 5. You'll join an expert team where every idea gets tested and every release reaches millions.

Are you in?

In this role, you will

• Analyze paid marketing campaigns across channels, regions, and creatives

• Build regular reports and provide ad-hoc analytics on marketing effectiveness: CAC, ROI, LTV, attribution

• Connect marketing data with product metrics to measure the true business impact of campaigns

• Monitor marketing funnel health and detect anomalies or drops in performance

• Respond fast to marketing alerts: confirm whether an issue affects all traffic or a specific source and which metric is hit

• Provide actionable recommendations on campaign optimization and budget allocation

• Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking

It's all about you

• Hands-on experience monitoring key metrics together with marketing and product teams, spotting anomalies and turning them into recommendations for managers

• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch)

• Confident SQL

• Experience with BI tools (Tableau, Looker, or similar)

• Strong problem identification skills, critical thinking, and a clear view of cause-and-effect relationships

• Ownership mindset: you set your own goals, check progress without waiting for a review, and bring your own hypotheses

• Clear communication: you can turn complex findings into business decisions

• Daily use of AI tools (ChatGPT, Claude, Gemini, or similar)

• Experience with mobile attribution platforms (AppsFlyer or similar)

• Background in both marketing and analytics roles

What we offer

Care and support

• 20 paid days off, 15 days off due to sickness, and 6 extra days for family moments that matter

• Up to 10 additional days off for public holidays

• 100% medical insurance coverage

• Sports and equipment reimbursement

• Financial and legal support when you need it

• Maternity Recovery Support Allowance

• Position retention and support for teammates who joined the Armed Forces of Ukraine

• Active participation in social initiatives supporting Ukraine

• Team spirit beyond the screen: company marathons, themed masterclasses, and teambuildings people actually look forward to

Comfortable environment

• Fully remote cooperation: our processes are built around it. Kyiv hub is there if you want it

• Modern equipment, or reimbursement for your own setup

Investment in your future

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking and streaming niche

• Clear KPI system, so you always know what "good" looks like, no guessing games

• Access to premium AI tools and technologies

• Performance-based reviews and Individual Development Plans (IDPs)

• Reimbursement for professional courses and English classes

• Corporate library, book club, and regular knowledge-sharing events

Hiring process

• Intro call

• Technical interview

• Reference check

• Offer