Marketing Account Manager

demandDrive, LLC; Waltham (MA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid or remote

Health coverage

401(k) matching

Paternity & maternity leave

Paid holidays

Team events

Company laptop

Job summary

demandDrive is seeking a Marketing Account Manager to lead one of our largest, most complex marketing engagements, focusing on Website Optimization (SEO, CRO, Tech, and user journey) and CRM strategy.

You will challenge the status quo, translate data into actionable insights, and ensure every deliverable aligns with the client’s business objectives across strategy, execution, and cross-functional collaboration.

Qualifications

• 3–5+ years of account management in a digital marketing or web agency.
• Strong understanding of Website Lifecycle, including SEO, CRO, UX/UI impacts.
• CRM strategy and data integration experience.
• Excellent presentation and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Lead strategic account leadership across SEO, CRO, and CRM initiatives.
• Provide consultative partnership and identify gaps in user journey.
• Coordinate between client stakeholders and internal teams.
• Drive the website roadmap focusing on technical health, SEO, and CRO.
• Refine CRM strategy with data-driven personalization.
• Translate client goals into actionable project plans for internal teams.
• Oversee large-scale website projects from audits to site enhancements.
• Manage workloads, budgets, and resourcing in Wrike.
• Identify opportunities to expand the account's digital footprint.
• Analyze web and CRM metrics to report ROI.

Skills

Account management

Digital marketing

CRM experience

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Wrike

Job description

About demandDrive

demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy, technology, and execution across the full customer journey. Our services include sales development, demand generation, digital marketing, website development, CRM optimization, and GTM systems support—all built to deliver measurable business outcomes. At our core, we combine smart technology, data-driven processes, and talented people to help clients grow faster and operate more efficiently.

Position Overview - Marketing Account Manager

As a Marketing Account Manager, you won't just be the bridge between the client and the agency; you will be the strategic lens through which all work is filtered. In this role, you will lead one of our largest and most complex marketing accounts, focusing heavily on the intersection of Website Optimization (SEO, CRO, Tech, and User Journey) and CRM strategy.

We aren't looking for a passive liaison. We need a proactive partner who can challenge the status quo, interpret data into actionable insights, and ensure that every deliverable—from a technical SEO fix to a CRM automation—aligns with the client’s high-level business objectives.

Job Duties & Responsibilities

• Strategic Account Leadership: Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs.
• Consultative Partnership: Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions.
• Integrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments.
• Web Optimization Oversight: Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency.
• CRM & Lifecycle Management: Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
• Cross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision.
• Full-Cycle Project Management: Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements.
• Operational Excellence: Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget.
• Growth & Innovation: Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots.
• Performance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.

Job Requirements

• Experience: 3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients.
• Technical Literacy: A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey.
• Strategic Mindset: Proven ability to look at a project and see the "big picture"—you should be comfortable discussing LTV, conversion funnels, and data integration.
• CRM Savvy: Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
• Project Leadership: Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
• Communication: Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
• Passion & Energy: Must bring a high level of "proactive energy"—we want someone who is genuinely excited by solving puzzles and exceeding client expectations.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related technical field.

Benefits

• Hybrid or remote (dependent on location) - $80,000 - $90,000 annual salary range + bonuses based on upsell & cross-sell opportunities.
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
• Paid time-off, including 14 paid holidays.
• Great work-life balance & positive company culture.
• Team happy hours.
• Business casual dress code.
• Company laptop, full tech stack+tools, and other resources provided by demandDrive.