Marketing Account Executive

Capital City Press; Lafayette (LA); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Job summary

The Advocate in Lafayette is seeking a Marketing Account Executive to drive new business and grow regional client relationships across Acadiana. You will identify opportunities, present integrated print and digital Advertising solutions, and close deals.

This role emphasizes prospecting, consultative selling, and managing a pipeline across print, SEM, SEO, social, OTT/CTV, and display. Competitive base salary plus commissions and a comprehensive benefits package accompany the position.

Qualifications

• 2-3 years of sales, marketing, or business development experience.
• Media/advertising sales experience preferred.
• Strong understanding of today’s marketing/advertising ecosystem, including traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies (SEM, SEO, social, OTT/CTV) preferred.
• Competitive base salary with commissions; aggressive monthly structure.

Responsibilities

• New business acquisition through strategic outreach.
• Consultative selling using the full print and digital portfolio.
• Sell cross-platform campaigns (print, SEM, SEO, social, OTT/CTV, display, Amazon ads).
• Lead digital initiatives and ROI-focused strategies for new advertisers.
• Maintain accurate sales pipelines, forecasts, and activity reporting.

Skills

Sales experience

Media sales

Digital advertising

Communication skills

Negotiation

Time management

Tools

SEM platforms

SEO tools

Social media tools

OTT/CTV

Display ads

Job description

Job Title: Marketing Account Executive
Market:Acadiana
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company

Position Overview

Georges Media Group is seeking a highly motivated Marketing Account Executive for Lafayette and the Acadiana region to drive growth through new client acquisition and account growth under our local brand, the Acadiana Advocate. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.

The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.

Key Responsibilities

• New Business Acquisition:Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling:Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise:Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership:Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting:Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development:Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting:Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement:Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.

Qualifications

• 2-3 years of sales, marketing, or business development experience required.
• Previous media / advertising sales experience strongly preferred.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.
• Competitive base salary, adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Why Join The Advocate?

• Represent Louisiana’s largest locally-owned media brand.
• Focus exclusively on new business developmentwith strong internal support.
• Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
• Access ongoing training, professional development, and long-term career growth opportunities.
  

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.