Account Executive

Louisiana First News; Baton Rouge (LA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Job summary

A dynamic media organization in Baton Rouge is seeking a results-oriented Account Executive to enhance client relationships and drive revenue growth. Ideal candidates will have a Bachelor's degree in a relevant field and sales experience, preferably within media. The role includes making sales calls, preparing presentations, and collaborating with clients on advertising strategies. Benefits include medical and vision insurance, 401(k), and paid parental leave.

Qualifications

• 1+ years experience in sales, preferably in media.
• Valid driver’s license with acceptable record.
• Proficiency with office equipment.

Responsibilities

• Implement strategies to grow revenue and exceed goals.
• Establish relationships with local business community.
• Make sales calls on existing and potential clients.
• Prepare sales presentations to clients.

Skills

Sales experience

Relationship building

Marketing solutions development

Advertising knowledge

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Tools

Office equipment

Job description

Louisiana First News in Baton Rouge is looking for a driven, dynamic, and results-oriented Account Executive to join our growing team. If you’re passionate about building relationships, crafting innovative marketing solutions, and helping local businesses thrive, this is your chance to make an impact in one of Louisiana’s most vibrant media markets.

Job Description:

• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with local business community
• Makes sales calls on existing and prospective clients
• Maintains assigned accounts and develops new accounts
• Prepares and delivers sales presentations to clients
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Provides clients with information regarding rates for advertising placement in all media
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
• Works with clients and station personnel to develop advertisements
• Performs other duties as assigned

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum one year’s experience in sales, preferably in the media field
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Benefits:

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Disability insurance

Equal Employment Opportunity:

Louisiana First News is an equal opportunity employer.