Marketer for Senior Living

Homestead Home Health Care Services; Wyoming (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Job summary

Cranberry Park Grand Rapids is seeking a marketing leader to drive internal and external marketing for the community, elevating brand and census performance. The role collaborates with all organization levels to ensure an excellent image and reputation, leveraging unique programs to outperform competitors.

The ideal candidate will develop strategies, build referral networks, and manage CRM while coordinating with leadership to meet census goals. Local travel and flexible hours are required.

Qualifications

• 2 years in business development or sales.
• 2 years in senior healthcare sales preferred.
• Must have strong communication and networking skills.
• Willing to travel 75% locally to events, referrals, and assessments.

Responsibilities

• Create and drive sales culture within the community.
• Build relationships with hospitals, SNFs, and physician offices to generate referrals.
• Schedule tours, generate leads, and manage CRM to track progress.
• Coordinate with Executive Director and Sales Director on appointments and leads.
• Develop a business development plan and referral network in the community.
• Monitor competitors and articulate points of difference to improve census.

Skills

Sales culture

Senior Living

Communication

Lead generation

CRM

Networking

Travel readiness

Job description

Responsibilities/Qualifications

Exciting Opportunities at Cranberry Park Grand Rapids

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off