Marketer for Senior Living

Homestead Home Health Care Services; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Cranberry Park Grand Rapids is seeking a strong sales/marketing leader to collaborate with an established team and grow census. The marketer will oversee internal and external marketing, ensure brand and reputation remain excellent, and promote the community's unique programs to stand out against competitors.

Responsibilities include building referral networks with hospitals and SNFs, generating leads, scheduling tours, managing the CRM, and reporting progress to the Executive Director and

Qualifications

• 2 years in Business Development required.
• 2 years in Senior Healthcare (preferred).
• 2 years in Sales required.
• Valid Driver's License.

Responsibilities

• Develop and execute business development plans to increase referrals.
• Generate leads and schedule tours of the community.
• Build regional relationships with hospitals and SNFs to drive sales.
• Maintain daily communication with ED and Director of Sales about leads.
• Achieve and exceed census goals.
• Travel locally up to 75% for networking events and assessments.
• Use CRM to manage leads and track performance.
• Monitor competitive landscape and differentiate offerings.

Skills

Sales

CRM

Relationship-building

Communication skills

Self-starter

Healthcare referrals

Business development

Market knowledge

Senior Living industry knowledge

Travel readiness

Education

Driver's License

Tools

CRM software

Job description

Responsibilities/Qualifications

Exciting Opportunities at Cranberry Park Grand Rapids

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off