Marketer for Senior Living

Homestead Healthcare; Butler (IN); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Job summary

Smith Farms Senior Living Community is seeking a dynamic Marketing & Business Development Leader to expand census through strategic partnerships and community outreach. You will build relationships with hospitals, SNFs, and physician offices, develop a referral plan, and manage CRM for tracking leads.

Travel 75% to events and networking opportunities; join a team dedicated to exceptional senior care. Responsibilities include generating leads, scheduling tours, and communicating progress to the

Qualifications

• Business development experience in senior living or healthcare.
• Knowledge of senior living service levels (Independent Living, Assisted Living, Memory Care, etc).
• Exceptional communication skills for internal and external stakeholders.
• Ability to generate leads and schedule tours for prospective residents.

Responsibilities

• Drive internal and external marketing to grow census.
• Develop a business development plan and integral referral relationships.
• Lead generation, tours, CRM management, and relationship building with hospitals and referral sources.
• Coordinate with Executive Director and Director of Sales to report appointments and leads.
• Travel locally to networking events and referral sources to spread awareness.

Skills

Sales leadership

Senior Living

Communication

Business development

CRM management

Networking

Lead generation

Time management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Job description

We are thrilled to announce that Smith Farms Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development 2 years (Required)
• Senior Healthcare 2 years (preferred)
• Sales 2 years (Required)

License or certification

• Driver's License (Required)

Travel

• 75% (Required) - local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off