Marketer for Senior Living

Homestead Healthcare; Jackson (MI); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Job summary

Bridgeway Park Battle Creek Senior Living Community is seeking a marketing leader to drive internal and external marketing, grow census, and build relationships with hospitals and referral sources. The role requires a proactive, self-starting approach and strong collaboration with the executive team.

You will develop referral networks, schedule tours, and manage the CRM to convert leads into residents, while traveling to local events to raise community awareness.

Qualifications

• Experience driving sales culture and business growth in a senior living setting.
• Knowledge of senior living services and care levels (independent to memory care).
• Strong communication and relationship-building abilities.
• 2+ years in business development or sales within healthcare or senior living.

Responsibilities

• Develop and execute a business development plan to grow census.
• Identify hospitals, SNFs, and physician offices for referrals.
• Generate leads, schedule tours, and manage CRM for follow-up.
• Communicate activity and leads to leadership daily.
• Travel locally to networking events and referral sources (75% travel).

Skills

Sales culture

Senior Living industry

Communication skills

Lead generation

Relationship building

Self-motivation

CRM management

Business development

Competitor knowledge

Census goals achievement

Travel planning

Tools

CRM software

Job description

Notification of New Management - Exciting Opportunities at Bridgeway Park Battle Creek!

We are thrilled to announce that Bridgeway Park Battle Creek Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff. As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors. We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development 2 years (Required)
• Senior Healthcare 2 years (preferred)
• Sales 2 years (Required)

License or certification

• Driver's License (Required)

Travel

• 75% (Required) - local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off