Marketer Admissions Director

Hickory Senior Living Management, LLC; Ocean Springs (MS); On-site; USD 30,000 - 45,000; Full time

Job summary

Hickory Senior Living Management, LLC seeks a Marketer/Admissions Director to promote the facility and drive occupancy. You will conduct tours, respond to inquiries, and guide families through the move-in process, building relationships with healthcare partners and the community.

The role emphasizes outreach, event participation, and collaboration with the admin team to develop effective campaigns. Experience in senior living marketing and strong communication are key assets.

Qualifications

• Experience in marketing sales or community outreach, preferably in senior living, healthcare, or related field.
• Strong interpersonal and communication skills for engaging families and professionals.
• Excellent organizational and time-management abilities.
• Proficiency in Microsoft Office.

Responsibilities

• Conduct facility tours for prospective residents and their families, providing detailed information on services, amenities, and care options.
• Answer inquiries and address concerns regarding the facility, pricing, and care services.
• Assist families with the move-in process, including signing agreements and ensuring necessary paperwork is completed.
• Provide concierge services after a resident moves in to address concerns of new residents.
• Develop and maintain relationships with hospitals, rehabilitation centers, physicians, and other healthcare professionals to generate referrals.
• Attend networking events, health fairs, and community functions to promote the facility.
• Implement marketing strategies to increase occupancy and maintain a strong reputation in the community.
• Track and follow up with potential leads, ensuring timely and professional communication.
• Collaborate with the administrative team to develop marketing materials and campaigns.
• Stay informed about industry trends and competitor offerings to enhance marketing efforts.

Skills

Marketing experience

Community outreach

Communication skills

Independent & team work

Driver's license

Healthcare knowledge

Tools

Microsoft Office

Job description

Job Title

Marketer / Admissions Director

Pay Range

$30k-$45k base plus incentives

Job Description

The marketer is responsible for promoting the assisted living, memory care and independent living facility to prospective residents, families, and the community. This position involves conducting tours, answering inquiries, guiding families through the move-in process, and building relationships with healthcare providers and community partners to increase facility awareness and occupancy.

Key Responsibilities

• Conduct facility tours for prospective residents and their families, providing detailed information on services, amenities, and care options.
• Answer inquiries and addresss concerns regaurding the facility, pricing, and care services.
• Assist families with the move-in process, including signing agreements and ensuring necessary paperwork is completed
• Provide concierge services after a resident moves in order to address any concerns of new residents
• Develop and maintain relationshups with hospitals, rehabilition centers, physicians, and other healthcare professionals to generate referrals.
• Attend networking events, health fairs, and community functions to promote the facility.
• Implement marketing strategies to increase occupancy and maintain a strong reputation in the community.
• Track and follow up with potential leads, ensuring timely and professional communication.
• Collaborate with the administrative team to develop marketing materials and campaigns.
• Stay informed about industry trends and competiror offerings to enhance marketing efforts.

Qualifications

• Previous experience in marketing sales, or community outreach, preferably in senior living, healthcare, or a related field.
• Strong interpersoal and communication skills with the ability to engage familes and professionals.
• Excellent organizational and time-management abilities.
• Proficency in Microsoft Office.
• Ability to work independently and as part of a team.
• Valid driver's license and reliable transportation for community outreach.
• Knowledge of assisted living and memory care services is a plus