Sales/Marketing/PR

The Fellowship Family; Jacksonville (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Bonus opportunity

Job summary

Fellowship Cove Marsh Landing in Jacksonville, FL seeks an experienced Sales & Marketing Director to lead occupancy growth and community outreach for our assisted living and memory care community. You will develop and execute sales and marketing strategies, build referral relationships, manage inquiries, tours, move-ins, and oversee digital marketing, CRM tools like Yardi, and the marketing budget.

Join a team focused on exceptional resident experiences, local outreach, and partnerships with

Qualifications

• Bachelor's degree or related field preferred.
• 3–5 years in sales, marketing, business development, or admissions (senior living/healthcare preferred).
• Proven track record of achieving occupancy and sales goals.
• Excellent communication and presentation skills.
• Experience with CRM systems and marketing platforms.

Responsibilities

• Drive occupancy and census growth through sales and marketing initiatives.
• Manage inquiries, tours, and guide prospective residents and families.
• Build and maintain referral relationships with hospitals, physicians, rehab centers, home health agencies, and partners.
• Coordinate community outreach, events, and educational programs.
• Develop and implement marketing plans to boost visibility and brand awareness.
• Oversee digital marketing, social media, ads, and promotional materials.
• Track leads, conversions, and sales with CRM tools (e.g., Yardi).
• Collaborate with Executive Director and leaders to ensure great customer experiences.
• Represent the community at local events and professional organizations.
• Manage the marketing budget and vendor relationships.

Skills

Relationship-building

Communication

Sales strategy

CRM proficiency

Marketing software

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Yardi CRM

CRM software

Marketing automation tools

Job description

Job Location: Fellowship Cove Marsh Landing - Jacksonville , FL 32250

Sales & Marketing Director

Fellowship Cove Marsh Landing is seeking an experienced and motivated Sales & Marketing Director to lead occupancy growth and community outreach for our assisted living and memory care community. This position is responsible for developing and executing sales and marketing strategies, building referral relationships, conducting community outreach, managing the sales process from inquiry to move-in, and driving census growth within a single community.

What You'll Do

• Drive occupancy and census growth through effective sales and marketing initiatives.
• Manage inquiries, conduct tours, and guide prospective residents and families through the decision-making process.
• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, and other community partners.
• Coordinate community outreach efforts, networking events, and educational programs.
• Develop and implement marketing plans to increase community visibility and brand awareness.
• Oversee digital marketing, social media presence, advertising, and promotional materials.
• Track leads, conversions, and sales performance using CRM tools and reporting systems such as Yardi.
• Collaborate with the Executive Director and department leaders to ensure excellent customer experiences.
• Represent the community at local events, professional organizations, and networking opportunities.
• Manage the community marketing budget and vendor relationships as needed.

Sales & Marketing Director

Fellowship Cove Marsh Landing is seeking an experienced and motivated Sales & Marketing Director to lead occupancy growth and community outreach for our assisted living and memory care community. This position is responsible for developing and executing sales and marketing strategies, building referral relationships, conducting community outreach, managing the sales process from inquiry to move-in, and driving census growth within a single community.

What You'll Do

• Drive occupancy and census growth through effective sales and marketing initiatives.
• Manage inquiries, conduct tours, and guide prospective residents and families through the decision-making process.
• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, and other community partners.
• Coordinate community outreach efforts, networking events, and educational programs.
• Develop and implement marketing plans to increase community visibility and brand awareness.
• Oversee digital marketing, social media presence, advertising, and promotional materials.
• Track leads, conversions, and sales performance using CRM tools and reporting systems such as Yardi.
• Collaborate with the Executive Director and department leaders to ensure excellent customer experiences.
• Represent the community at local events, professional organizations, and networking opportunities.
• Manage the community marketing budget and vendor relationships as needed.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field preferred.
• 3-5 years of sales, marketing, business development, or admissions experience, preferably in senior living, healthcare, assisted living, or memory care.
• Proven track record of achieving occupancy and sales goals.
• Excellent communication, relationship-building, and presentation skills.
• Strong organizational and time management abilities.
• Experience with CRM systems, social media platforms, and marketing software preferred.
• Self-motivated, results-driven, and customer-focused.

Why Join The Fellowship Family?

• Competitive salary plus bonus opportunity
• Health, dental, and vision insurance
• Paid time off
• Supportive leadership team
• Opportunity to make a meaningful difference in the lives of seniors and their families

Ideal Candidate

We are looking for a relationship-focused professional who is passionate about senior living, thrives on building community connections, and has a proven ability to convert leads into move-ins while maintaining exceptional customer service.