Marketing Director

INNOVATIVE THE POINTE; Saint Petersburg (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Colliers Assisted Living, a premier Assisted Living and Memory Care community in Florida, seeks an experienced Marketing Director to join our South Pinellas facilities. The role focuses on occupancy growth by cultivating referrals, guiding families through moves, and representing the community at events.

The ideal candidate is compassionate, energetic, and results-driven, with a background in senior living marketing or healthcare sales. Competitive compensation based on experience.

Qualifications

• Experience in senior living, healthcare marketing, or sales preferred.
• Strong communication and interpersonal skills.
• Compassion for seniors, including those in Assisted Living and Memory Care.
• Organized, self-motivated, and goal-oriented.

Responsibilities

• Develop and implement marketing strategies to increase occupancy.
• Build and maintain relationships with referral sources (hospitals, physicians, community partners, etc.).
• Conduct tours and assist families through decision and move-in process.
• Represent the community at events and networking opportunities.
• Maintain accurate records of leads and follow-ups.
• Work closely with leadership to meet census goals.

Skills

Senior living marketing

Healthcare marketing

Sales experience

Communication skills

Interpersonal skills

Compassion for seniors

Organization

Job description

Job Title: Marketing Director

Location: Colliers Assisted Living – Assisted Living & Memory Care (Florida)

Job Description

Colliers Assisted Living, a premier Assisted Living and Memory Care community, is seeking an experienced and motivated Marketing Director to join our team for our South Pinellas Facilities.

This role is responsible for driving occupancy by building relationships, managing referrals, and guiding families through the move-in process. The ideal candidate is compassionate, energetic.

Key Responsibilities

• Develop and implement marketing strategies to increase occupancy
• Build and maintain relationships with referral sources (hospitals, physicians, community partners, etc.)
• Conduct tours and assist families through the decision and move-in process
• Represent the community at events and networking opportunities
• Maintain accurate records of leads and follow-ups
• Work closely with leadership to meet census goals

Qualifications

• Previous experience in senior living, healthcare marketing, or sales preferred
• Strong communication and interpersonal skills
• Compassion for seniors, including those in Assisted Living and Memory Care
• Organized, self-motivated, and goal-oriented

Why Join Us?

• Supportive team environment
• Opportunity to make a meaningful impact in residents’ lives
• Competitive compensation (based on experience)