Campus Sales and Marketing Director

Heritage Woods of McHenry; McHenry (IL); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Monthly sales commissions

Quarterly bonuses

Medical, dental, and vision benefit packages

Job summary

A leading assisted living community in McHenry, Illinois is seeking a Campus Sales and Marketing Director to effectively promote affordable assisted living and memory care units. This role involves developing creative marketing strategies, fostering community relationships, and managing sales activities to achieve optimal resident occupancy. Applicants should have over 5 years of experience in sales or marketing, preferably in assisted living, along with exceptional communication skills. Comprehensive benefits and growth opportunities are available.

Qualifications

• 5+ years previous sales, marketing, or community outreach required.
• Assisted/Supportive Living and Memory Care experience preferred.
• Valid Driver's License.

Responsibilities

• Lead the campus Community marketing and sales program.
• Develop and execute strategies for lead generation.
• Deliver exceptional tours for prospective residents.

Skills

Exceptional communication and interpersonal skills

Ability to analyze market trends

Sales techniques

Education

Associates Degree preferred

Tools

CRM tools

Job description

This is a Campus Sales and Marketing Director role. This role will sell Affordable Assisted Living and Memory Care units at the campus Memory Care location and Assisted Living building.

• Leads the campus Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversee a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implement follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements:

• Associates Degree preferred
• Valid Driver's License
• 5+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living and Memory Care experience preferred
• Monthly sales commissions and quarterly bonuses available
• Exceptional communication and interpersonal skills
• Ability to analyze market trends and make data-driven decisions
• Unlimited growth opportunities
• Medical, dental, and vision benefit packages available