Market Specialist - New York (Upstate)

The Wine Group; Buffalo (NY); On-site; USD 62,000 - 93,000; Full time

Job summary

The Wine Group in Upstate New York seeks a Market Specialist to drive in-store sales and program execution across independent retail accounts. You will lead distributor collaboration, schedule meetings, manage budgets, and support new item launches while traveling throughout the territory.

You bring 3+ years of field sales experience, strong analytical skills, and proficiency with Nielsen, Excel, PowerPoint, Teams and Word. A Bachelor’s degree is required.

Qualifications

• 3+ years of field sales experience with a supplier or distributor.
• Retailer lead selling experience is a plus.
• Intermediate wine knowledge or associated certifications preferred.
• Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.

Responsibilities

• Lead selling and account management within the retail channel across the assigned geography.
• Build strong relationships with distributor execution teams and field-level management, establishing an effective business rhythm throughout the distributor network.
• Schedule and lead effective distributor general sales meetings.
• Drive execution of TWG sales programs and priorities across independent retail accounts within the assigned market.
• Develop creative sales execution concepts and share successful practices across markets and regions.
• Assist with field surveys, including local scheduling and execution, as applicable.

Skills

Field sales experience

Analytical thinking

Problem solving

Independent & team oriented

Education

Bachelor’s Degree

Tools

Nielsen

Excel

PowerPoint

Teams

Word

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

Job Summary

The Market Specialist supports sales execution within the retail channel across the Upstate New York market. This position is responsible for lead selling, including key account calls, program execution, and assisting with distributor management. The ideal candidate is a strategic thinker with a background in distributor and account management, sales execution, and the beverage alcohol industry. This role requires routine travel throughout the assigned territory to support distributor partners and independent retail accounts. Candidates residing in or near the Buffalo or Rochester areas are strongly preferred based on the territory and business needs.

Essential Functions

• Lead selling and account management within the retail channel across the assigned geography.
• Build strong relationships with distributor execution teams and field-level management, establishing an effective business rhythm throughout the distributor network.
• Schedule and lead effective distributor general sales meetings.
• Drive execution of TWG sales programs and priorities across independent retail accounts within the assigned market.
• Develop creative sales execution concepts and share successful practices across markets and regions.
• Assist with field surveys, including local scheduling and execution, as applicable.
• Drive state-level FSO scorecard performance.
• Ensure TWG new item launches, monthly retail priorities, and other key initiatives are effectively executed within independent retail accounts.
• Manage assigned budgets, including incentives, samples, demos and tastings, travel and entertainment, and other departmental expenses.
• Manage administrative responsibilities, including wholesaler inventory, monthly CPR, phasing calendar, working account lists, and relevant travel and entertainment expenses.
• Assist in the execution of sales strategy, pricing, programming, and key initiatives for the independent retail channel.
• Ensure all sales practices comply with applicable state laws and company policies.
• Perform additional responsibilities as assigned by the Region Manager.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Ability to travel with overnight stays.
• 3 plus years of field sales experience with a supplier or distributor.
• Retailer lead selling experience is a plus.
• Intermediate wine knowledge or associated certifications preferred.
• Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.
• Bachelor’s Degree required.
• Strong analytical thinking and problem-solving skills.
• Must meet minimum insurance requirements with a clean motor vehicle record.
• Must have a proactive spirit and possess strong initiative.
• Must be well organized with an ability to work independently as well as in a team environment and be flexible to changes in the wine industry.
• Must be able to work and succeed in a dynamic entrepreneurial environment.
• Support and model all Company procedures and policies.

Physical Demands

• Position operates in a professional office environment.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift and carry up to 55 lbs.
• Position includes travel to work with distributors, survey markets within region and attend various industry and/or company events.
• Must maintain a clean driving record and meet minimum state insurance requirements.

Compensation

• Hiring Salary Range Posted: $62,320 - $93,480.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Notice to Third Party Agencies

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.