Marketing Assistant - Franzia and Value Brands

The Wine Group; Pleasanton (CA); Hybrid; USD 65,000 - 98,000; Full time

Job summary

The Wine Group in Pleasanton, CA, is seeking a Marketing Assistant for Franzia and Value Brands to support day‑to‑day marketing operations. This hybrid role requires coordinating with the marketing team, vendors, and retailers to execute brand initiatives across product, price, place, and promotion.

Ideal candidates have 1–2 years in marketing or related fields, a passion for consumer goods, strong communication skills, and proficiency in Microsoft Office and Creative tools.

Qualifications

• Bachelor’s degree in Marketing, Business, related field, or equivalent work experience.
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Previous experience in Adobe Photoshop, Creative Suite, Canva, and InDesign preferred.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines.
• Flexible when needs and priorities shift.
• Highly articulate and comfortable working with individuals at all levels of the organization.
• Well-honed influencing skills: courage to confidently express an independent point of view.
• Possess intellectual curiosity. Can connect “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design.
• Have astuteness and flexibility. Is pragmatic, adaptable, and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
• Shows passion, energy/endurance, intensity, and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative; always pushing to find new and better ways of working.
• Experience in Nielsen or IRI data preferred.

Responsibilities

• Creative Brand Marketer and Activator: Directs graphic designers and vendors toward consumer needs and translates brand positioning to marketing communications.
• Sales and Retailer Orientation: Creates sales presentations and support materials; manages POS materials.
• Analytical Competency: Analyzes brand data and tracks performance; synthesizes data for stakeholders.
• Budget Management: Understands brand P&L, manages marketing spend and invoicing.
• Entrepreneurial Track Record: Works with limited resources, manages ambiguity, and drives priorities to closure.

Skills

Project management

Communication skills

Influencing skills

Intellectual curiosity

Problem solving

Emerging consumer trends

Adaptability

Education

Bachelor's degree in Marketing, Business, related field

Tools

Microsoft Word/Excel/PowerPoint

Adobe Creative Suite

Canva

InDesign

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

Job Summary

The Marketing Assistant - Franzia and Value Brands is a hybrid role based out of our Pleasanton, CA location and supports key initiatives in our Marketing Organization for a brand portfolio at The Wine Group. The Marketing Organization embraces a “Consumer First” philosophy, and the work is integral to the growth of the company. This individual will be responsible for The Wine Group in delivering value for key strategic brands/retailers/customers/channels across the 4Ps of marketing: product, place, price, and promotion. The Marketing Assistant - Franzia and Value Brands will provide support for the day-to-day needs of the Marketing team and should have strong organizational and executional skills to manage multiple projects simultaneously. This person will have a strong grounding in CPG Marketing best practices, and a successful track record of working within the marketing space.

This role is eligible for a hybrid work week (minimum 2x/week in Pleasanton office), and occasional travel as needed.

Essential Functions

• Creative Brand Marketer and Activator: Will direct graphic designers and vendors toward consumer needs. Intuitively understands consumer and shopper motivations and can translate brand positioning to marketing communications. Will excel at informing package design and managing implementation.
• Sales and Retailer Orientation: Creates sales presentations and support materials with end user in mind. Key point person for point of sales materials development and management. Able to translate insights into ideas for consumer and shopper engagement.
• Analytical Competency: Will analyze and track brand data and performance. Comfortable with data and knows how to leverage data to determine key insights. Comfortable synthesizing large data sets into digestible information for key stakeholders.
• Budget Management: Understands the construct and business drivers of the brand P and L and holds accountability for marketing based spend pools, including invoicing and tracking against all brand spends/budgets.
• Entrepreneurial Track Record and Competitive Drive: Will work in an entrepreneurial manner, with proven experience in an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Will manage ambiguity and multiple priorities, conveying a sense of urgency and driving issues to closure.

Qualifications

• Bachelor’s degree in Marketing, Business, related field, or equivalent work experience.
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Previous experience in Adobe Photoshop, Creative Suite, Canva, and InDesign preferred.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines. Flexible when needs and priorities shift.
• Highly articulate and comfortable working with individuals at all levels of the organization. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally. Well-honed influencing skills: courage to confidently express an independent point of view.
• Possess intellectual curiosity. Can connect “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.
• Have astuteness and flexibility. Is pragmatic, adaptable, and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
• Shows passion, energy/endurance, intensity, and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative; always pushing to find new and better ways of working.
• Experience in Nielsen or IRI data preferred.

Physical Demands

• Position operates in a professional office environment.
• Position includes travel to various industry and/or company events, up to 10% of the time.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift up to 40 lbs. (a case of wine).

Compensation

• Hiring Salary Range Posted: $65,100 - $97,600.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.