Regional Account Manager-SGWS West Admin

The Wine Group; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

The Wine Group is seeking a Regional Account Manager for the Western Region to execute our National Account Strategy across independent liquor accounts and regional grocery/convenience channels. You will partner with the Field Sales Organization to optimize programs with wholesalers and expand TWG presence across retail chains.

Ideal candidates will reside in Southern California with 5+ years in alcoholic beverage sales, strong retail knowledge, and the ability to translate national strategy

Qualifications

• BA degree or equivalent experience; proficient in Microsoft Office Suite.
• 5+ years of sales experience in alcoholic beverages.
• Strong understanding of retail environment in beverage industry.
• Intermediate wine knowledge or certifications preferred.
• Must be well organized; able to work independently and in a team.
• Results oriented with problem solving and negotiation skills.
• Able to travel with overnight stays.

Responsibilities

• Develop and execute regional account strategy aligned with TWG’s AOP.
• Deliver regional AOP plan, scorecard objectives, and KPIs.
• Build relationships with regional chain buyers and key decision makers.
• Prioritize new item initiatives for each customer based on go-to-market strategy.
• Translate national strategy into localized execution plans for retailers.
• Lead monthly program presentations against TWG priorities and opportunities.
• Create and sell high-impact trade marketing programs.
• Support Field Sales to maximize program execution across planning, communication, and evaluation.
• Manage budgets for pricing, incentives, coupons, demos, travel and expenses.
• Handle administration per chain and TWG requirements.

Skills

Strong communication

Negotiation

Organization

Teamwork

Travel willingness

Education

BA degree or equivalent

Tools

Microsoft Office Suite

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

Job Summary

The Regional Account Manager – Western Region is responsible for executing TWG’s National Account Strategy across the entire TWG portfolio within both independent liquor accounts and regional grocery / convenience/ small format accounts. This role will partner with the TWG Field Sales Organization (FSO) to optimize program execution with wholesalers. They will develop and implement annual strategic plans to expand TWG’s presence within each retail chain and establish measurable Key Performance Indicators (KPIs) that drive brand growth. Additionally, they will ensure execution levels align with TWG’s Annual Operating Plan (AOP), delivering strong results and positioning TWG for continued success in the region. The ideal candidate will live in the Southern California area.

Essential Functions

• Develop, lead, and ensure execution of TWG’s strategy related to our agreed AOP plan for Regional Account Universe


• Responsible for delivering Region Account AOP Plan, Scorecard objectives and KPI’s.


• Build relationships with regional chain buyers and all key decision makers in each account. Build quality relationships with Director/VP of Regional Chains at wholesaler as well as the KAMs and Execution teams.


• Understand TWG new item initiatives and how to prioritize them for each customer based on their individual go-to-market strategy.


• Translate national strategy into localized execution plans, tailored to their retailers.


• Conduct monthly program presentations against TWG priorities and chain specific opportunities; maximize TWG share of merchandising activity.


• Create and sell high impact Trade Marketing programs.


• Supports Field Sales to maximize program execution through all key phases: Planning-Communication-Execution-Evaluation.


• Manage budgets in the following categories: Pricing, Incentives, Coupons, Demos and Tasting, Travel and Entertainment expenses.


• Handle administration as required by each chain and TWG.


• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Qualifications

• BA degree or equivalent experience and proficient skills in Microsoft Office Suite.


• Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines.


• Must have strong understanding and working knowledge of alcoholic beverage industry retail environment.


• Intermediate wine knowledge or associated certifications preferred.


• Must be well organized with an ability to work independently, as well as in a team environment and be adaptive to change within organization and industry.


• Results oriented, innovation, strong problem solving and negotiation skills.


• Ability to work and succeed in dynamic entrepreneurial environment.


• Excellent communication and interpersonal skills.


• Willing to travel with overnight stays as needed.


• Display integrity, character, and strong leadership skills.


• Support and model all company procedures and policies.


• Ability to multi-task, work independently and with a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness.


• Must have excellent safety, work performance, and attendance record.


• Prioritize while able to adapt to changing priorities.


• Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.


• Embrace and demonstrate The Wine Group Core Values – Performance, Empowerment, and Cost-Mindful, and utilize them for all decision making.

Physical Demands

• Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks.


• Able to lift and carry up to 50 pounds at varying frequencies.


• Ability to travel frequently between home office, client sites, and industry meetings/events.

Compensation

• Hiring Salary Range Posted: $120,100 - $150,000.


• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Notice to Third Party Agencies

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.