Market Revenue & Growth Strategy Director

United Parks & Resorts; United States; Vor Ort; USD 140.000 - 230.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp.

Employee Assistance Program

Legal Assistance Plan

Zusammenfassung

SeaWorld Parks & Entertainment seeks a senior leader to own the multi-year commercial growth strategy for a major market across its parks and entertainment brands. You will collaborate with Park Executive Teams and key partners to translate revenue and attendance targets into actionable plans by segment, channel and geography, directing growth initiatives and performance analyses.

You will guide a diverse team, shape pricing and channel decisions, and present growth outlooks to the Senior

Qualifikationen

• Bachelor's degree in Business, Economics, Finance, Marketing or a related field, or equivalent experience.
• Track record in commercial strategy or growth strategy with analytically driven role, ideally with P&L or market-level accountability.
• Experience setting segment and channel strategy and turning it into measurable results.
• Experience leading and developing multiple direct reports.
• Strong analytical skills and ability to turn complex information into clear recommendations for executive leadership.
• Advanced proficiency in Excel.
• Strong written and oral communication skills.
• Comfort working across a matrixed organization and influencing without direct authority.

Aufgaben

• Develop and own the multi-year commercial growth strategy for the market, turning revenue and attendance targets into a clear plan by segment, channel, geography and visitation source.
• Partner closely with Park Executive Teams to shape market's commercial strategy, align on priorities and make sure the plan reflects each park's opportunities and constraints.
• Work with Finance, Marketing, Resellers and other partners across planning, strategy and execution, from target setting and annual plans through launch and performance tracking.
• Lead a team that runs growth planning, segment and channel strategy, and commercial performance analysis for the market.
• Define which customer segments to grow, defend or develop (locals, tourists, groups, international, pass members and others) and set the commercial priorities for each.
• Shape channel strategy across direct, e-commerce, resellers, groups and partners, including mix, roles and growth targets.
• Partner with Revenue Management and Pricing & Offer to set the commercial direction that pricing, product and promotional decisions should deliver against.
• Build the analytics behind growth decisions: market sizing, segment economics, channel performance, demand drivers, competitive dynamics and a test-and-learn agenda.
• Identify and size new growth opportunities, such as underpenetrated segments, new channels, partnerships and source markets, and build the business case to pursue them.
• Act as the market's commercial voice to the Senior Leadership Team, reporting on growth performance, risks and outlook.
• Bring new commercial practices, tools and ways of working into the market.
• Perform other duties as assigned

Kenntnisse

Analytical skills

Leadership of direct reports

Excel proficiency

Strategic thinking

Communication skills

Ausbildung

Bachelor's degree in Business/Economics/Finance/Marketing or related field

MBA or advanced degree

Tools

SQL

Tableau

Power BI

Python

R

Jobbeschreibung

SeaWorld Parks & Entertainment seeks a senior leader to own the multi-year commercial growth strategy for a major market across its parks and entertainment brands. You will collaborate with Park Executive Teams and key partners to translate revenue and attendance targets into actionable plans by segment, channel and geography, directing growth initiatives and performance analyses.

You will guide a diverse team, shape pricing and channel decisions, and present growth outlooks to the Senior