Director of Market Revenue Growth

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp|

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment is seeking a market-facing commercial leader to own the growth agenda for a regional portfolio of parks. You will define growth sources, partner with park executive teams, and work with Finance, Marketing, Resellers, and Revenue Management from planning through execution.

You will lead growth planning, segment and channel strategy, and performance analytics to deliver revenue and attendance growth against plan for the market.

Qualifications

• Bachelor's degree in Business, Economics, Finance, Marketing or related field, or equivalent experience.
• Track record in commercial strategy, growth strategy or a similar analytically driven commercial role, ideally with P&L or market-level accountability.
• Experience setting segment and channel strategy and turning it into measurable results.
• Experience leading and developing multiple direct reports.
• Strong analytical skills and the ability to turn complex information into clear recommendations for executive leadership.
• Advanced proficiency in Excel.
• Strong written and oral communication skills.
• Comfort working across a matrixed organization and influencing without direct authority.

Responsibilities

• Develop and own the multi-year commercial growth strategy for the market, turning revenue and attendance targets into a clear plan by segment, channel, geography and visitation source.
• Partner closely with the Park Executive Teams to shape the market's commercial strategy, align on priorities and make sure the plan reflects each park's opportunities and constraints.
• Work with Finance, Marketing, Resellers and other key partners across planning, strategy and execution, from target setting and annual plans through launch and performance tracking.
• Lead a team that runs growth planning, segment and channel strategy, and commercial performance analysis for the market.
• Define which customer segments to grow, defend or develop and set the commercial priorities for each.
• Shape channel strategy across direct, e-commerce, resellers, groups and partners, including mix, roles and growth targets.
• Partner with Revenue Management and Pricing & Offer to set the commercial direction that pricing, product and promotional decisions should deliver against.
• Build the analytics behind growth decisions: market sizing, segment economics, channel performance, demand drivers, competitive dynamics and a test-and-learn agenda.
• Identify and size new growth opportunities, such as underpenetrated segments, new channels, partnerships and source markets, and build the business case to pursue them.
• Act as the market's commercial voice to the Senior Leadership Team, reporting on growth performance, risks and outlook.
• Bring new commercial practices, tools and ways of working into the market.
• Perform other duties as assigned.

Skills

Commercial strategy

Growth strategy

P&L accountability

Team leadership

Excel proficiency

Executive communication

Cross-functional collaboration

Education

Bachelor's degree in Business / Economics / Finance / Marketing or related field

Tools

SQL

Tableau

Power BI

Python

R

Job description

SeaWorld Parks & Entertainment is seeking a market-facing commercial leader to own the growth agenda for a regional portfolio of parks. You will define growth sources, partner with park executive teams, and work with Finance, Marketing, Resellers, and Revenue Management from planning through execution.

You will lead growth planning, segment and channel strategy, and performance analytics to deliver revenue and attendance growth against plan for the market.